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#DIF12Is There Any Point in BloggingIn the age of Twitter, Facebook and Instagram?Neville Hobson @ #FTDLW12October 10, 201...
http://www.nevillehobson.com/   http://www.forimmediaterelease.biz/                                                       ...
http://mashable.com/2012/08/22/the-internet-a-decade-later/                                                               ...
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobsonhttp://www.go-gulf.com/blog/60-seconds                                         @jangles
http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx                                                       ...
May 2, 2005:The Real Start                  Neville Hobson                 @jangles
http://en.wikipedia.org/wiki/Blog                                     Neville Hobson                                    @j...
A Blog Is…                             A website with:                             • Reverse                              ...
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
In the Early Days                     Neville Hobson                    @jangles
What About Micro Blogging?                              Neville Hobson                             @jangles
...And Audio Blogging?                                      http://audioboo.fm/Jangleshttp://www.forimmediaterelease.biz/ ...
Video?         http://techfluff.tv/                                Neville Hobson                           @jangles
Social Networking Sites?                            Neville Hobson                           @jangles
Other Social Places?                        Neville Hobson                       @jangles
It’s not really about the platform.It’s more about the content.What you want to achieve.How you’d like to engage with othe...
Getting Started•   What are the first steps?•   Carefully planned or ‘happen by osmosis’?•   Formally embraced?•   How do ...
ResponsibilitiesEmployer:                          Employee:• Establish the framework          • Use your own common  unde...
Who Should Blog?• Corporate communications, employee  communications, PR, marketing, HR,  investor relations, sales, custo...
The Communicator’s Role• Counsellor, adviser and guide  - On communication, not blogging• Hands-off role  - Absolutely no ...
Not the Communicator’s Rolehttp://dilbert.com/strips/comic/2007-04-26/                                               Nevil...
Finding Influential Voices                              Neville Hobson                             @jangles
What Makes a Good Blog / Post?• Write informally, conversationally, avoiding jargon, and  with passion• Write something th...
Write an eye-catching relevant headlineYour blog or news site may be great butwhen I get your posts in my RSS reader...   ...
Neville Hobson@jangles
Neville Hobson@jangles
In Summary• It’s about the content not the platform• You’re telling a story not writing a press  release or a sales brochu...
Hands On• Online  -   Walk-through a WordPress blog  -   The difference between posts and pages  -   Creating a post  -   ...
#DIF12Is There Any Point in BloggingIn the age of Twitter, Facebook and Instagram?Neville Hobson @ #FTDLW12October 10, 201...
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What Makes a Good Blog / Post?• Write informally, conversationally, avoiding jargon, and with passion• Write something that others will find useful• Think about keywords - Keywords drive search• Write an eye-catching relevant headline• Attribute, cite, link• Make your post easy to share• Post frequently - Google loves frequently-published content like blog posts: the more you publish, the more you link, the more you get shared, the higher up you’ll appear in search results Neville Hobson @jangles

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