About Neville Hobson Communicator, blogger, podcaster, based in the UK. Communication consultant. Co-founder of the FIR Podcast Network. Co-host of The Hobson & Holtz Report weekly business show. Presence across the social web especially on Twitter, Google+.
On the internet everybody knows you’re a dog.
Gartner’s Emerging Technologies Hype Cycle 2014.
“The doctor can see you now”
World Map of Social Networks July 2014.
Most social networks are now mobile-first.
Twitter growth tops Wall Street forecasts & Facebook user base shifts further to mobile.
Twitter example: US Airways pic April 2014.
Twitter example: Canada at NATO August 2014.
Twitter example: Scottish referendum September 2014.
Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.
Globally, more people trust regular employees to tell the truth than CEOs (50% vs 43%).
Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations…
Millennials (and ‘digital naturals’?) believe that other consumers care more about their shopping experiences than companies do – and that’s why they share their opinions online. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life.
Five converging forces –
mobile, social media, data,
sensors and location – are
reshaping our lives and will have
profound effects on each of us
individually, in the workplace and
in our society at large during the
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• 80% said wearable technology will be hugely beneficial to people
in their daily lives.
• 30% felt it will promote even more the divide between information
haves and have-nots (or between those with money and those with not
• 50% thought that wearable technology is still years away from
• 70% were certain that privacy and information confidentiality
will be a big worry as wearable technology becomes more common.
(No one mentioned ethics or ethical behaviours.)
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Imagine going to a meeting with people who
do you not know. As you walk into the room,
your smart watch triggers a sensor in the
doorway, which now lets everyone in the room
know you have arrived. As a portfolio about
you flashes in front of their eyes, a quick
introduction to each person in the room
simultaneously scrolls inside your specially
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The PR Agency of The Future
1. Put the client first
2. Recognize the need to specialize
3. Take everyone on the journey
4. Don’t throw the baby out with the bathwater
5. People remain our greatest asset
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What is your role in
such a rapidly-evolving
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Setting The Agenda
For Tomorrow’s PR
Lund University Helsingborg, October 17, 2014
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If you have questions or comment arising from your use of this deck, contact Neville Hobson:
+44 7577 997 222
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