Let’s call it ‘Cognitive PR’
Neville Hobson - @jangles
IBM Social Consulting
CIPR London, February 11, 2016
Automation is fast approaching and by 2018 Gartner predicts that
20% of business content will be authored by machines. But how
will this content sit within a measurement framework?
Gartner: “By 2018, 20 percent of business content will
be authored by machines”
Content that is based on data and
analytical information will be turned into
natural language writing by technologies
that can proactively assemble and deliver
information through automated
Content currently written by people – such
as shareholder reports, legal documents,
market reports, press releases and white
papers – are prime candidates for these
Gartner: “By year-end 2018, customer digital
assistants will recognize individuals by face and voice
across channels and partners”
Multichannel customer experience will take
a big leap forward with seamless, two-way
engagement between customer digital
assistants and customers in an experience
that will mimic human conversations, with
both listening and speaking, a sense of
history, in-the-moment context, tone, and
the ability to respond
• Personal Cognitive Assistants who will make contextual sentiment analysis of your email, with ‘attention
• Image recognition, eg, brand identifiers such as logos + contextual insights
• Auto-insights assessments, predictive analytics and recommendations
• …What’s next?
Where we want
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Presentation by Neville Hobson at CIPR London, February 11, 2016.