Presentation deck used in discussion at IABC EMENA Region Leadership Institute meeting in London on November 4, 2013.

1. @jangles
The Future
of Communication
Neville Hobson
www.nevillehobson.eu
November 4, 2013
IABC EMENA LEADERSHIP INSTITUTE
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2. @jangles
Shifts
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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All Change
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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2013
http://www.gartner.com/newsroom/id/2575515
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http://news.cnet.com/8301-1001_3-57609100-92/8-myths-about-wearable-tech/
http://youtu.be/OOT1lwVWBB8
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http://www.forbes.com/sites/reuvencohen/2013/08/14/the-next-big-thing-in-enterprise-it-bring-your-own-wearable-tech/
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“
IABC EMENA LEADERSHIP INSTITUTE
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Drivers
Enabler
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Transforming
Companies that effectively
manage digital technology can
expect to gain in one or more of
three areas:
1. Better customer experiences
and engagement
2. Streamlined operations
3. New lines of business or
business models
http://sloanreview.mit.edu/projects/embracing-digital-technology/
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Convergence
Five converging forces – mobile,
social media, data, sensors and
location – are reshaping our lives
and will have profound effects on
each of us individually, in the
workplace and in our society at
large during the coming decade
http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
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• What is the
communicator’s role
in such a rapidlyevolving landscape
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The Communicator's Role is to
Calculate Risk
1. Recognise and understand change
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In the workplace
In stakeholder behaviours
In your overall landscape, internal and external
2. Be attuned to trends and be able to interpret them
3. Take a proactive and credible lead to educate and counsel
4. Listen, learn, recommend
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Tomorrow’s Communicator
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Relevant
Measurable
Valuable
Entrepreneurial
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Ethical
Open
Professional
Courageous
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14. @jangles
Esther Dyson
Catalyst
of Start-ups
IABC EMENA LEADERSHIP INSTITUTE
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Always
Make
New
Mistakes
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15. @jangles
The Future
of Communication
Neville Hobson
www.nevillehobson.eu
November 4, 2013
IABC EMENA LEADERSHIP INSTITUTE
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16. @jangles
The Future of Communication
Neville Hobson
@jangles
London, November 4, 2013
This presentation deck and original content in it is copyright 2013 Neville Hobson. It was first used in a meeting of the IABC EMENA Region
Leadership Institute in London on November 4, 2013.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
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+44 7577 997 222
neville@nevillehobson.com
www.nevillehobson.eu
www.nevillehobson.com
@jangles
IABC EMENA LEADERSHIP INSTITUTE
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