The Rise of Augmented Intelligence: Making the Most Out of Data Analytics

1. © 2016 IBM Corporation. All rights reserved1 The Rise of Getting the Most Out of Data Analytics Neville Hobson - @jangles Senior Managing Consultant IBM Social Consulting, London IABC UK - November 23, 2016

5. © 2016 IBM Corporation. All rights reserved6 Cognitive Business Data is the new natural resource but the winners will be those who refine and extract value from it. Gini Rometty CEO, IBM “ ” http://ibm.com/outthink https://twitter.com/coastw/status/796547483459457024

7. © 2016 IBM Corporation. All rights reserved8 Translate expansive, ever-growing data sets into differentiation when you act on game- changing knowledge. Redefine industries and professions when you make expertise a scalable resource. Transform how you do everything together when you can learn and adapt perpetually. GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPT Reimagine what’s possible

8. © 2016 IBM Corporation. All rights reserved99 Augmented Intelligence Making use of artificial intelligence, machine learning and related technologies to augment your own native, human, intelligence. In data analysis, AI frees you from performing the basic but essential analytical tasks on increasingly huge data sets – a perfectly-suited task for automation. This enables you to concentrate on tasks that are perfectly suited to people: things like extracting valuable, actionable, insights from the analysis of myriad, increasing, amounts of unstructured data. Neville Hobson, IBM, November 2016 Version 1.0

9. © 2016 IBM Corporation. All rights reserved1010 Get Ready… More than ever, data and analytics are central to the success of any business function or industry – enabling competitive differentiation, operational effectiveness and early-mover advantage that are essential in the cognitive business era Cognitive businesses will be the innovators, the market makers, the leaders – the rate of innovation is accelerating, requiring rapid understanding of opportunity, and agility (and ability) to execute As communicators, we must fully understand the evolving landscape and how to explain our differentiated position in it to our leaders, colleagues and customers – we become the non-technical subject-matter experts The time to act is right now

11. © 2016 IBM Corporation. All rights reserved12 Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment about this deck, contact Neville Hobson:  +44 7342 085 395  neville.hobson@uk.ibm.com  www.nevillehobson.com  @jangles The content in this presentation deck represents the opinions of Neville Hobson only and does not necessarily reflect any view or position of or by IBM. Published in accordance with IBM’s Social Computing Guidelines. The Rise of Augmented Intelligence: Making the Most Out of Data Analytics Presentation by Neville Hobson at B2B Marketing Expo, London, May 11, 2016. How up-to-date are you about IBM? A 100-second primer: https://youtu.be/Twm-hxU-nko