Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trends That Matter


Published on

Discussion deck used in unconference session at DellSTU, London, Sept 21, 2010.

Published in: Business
  • Login to see the comments

Trends That Matter

  1. 1. Trends That Matter, Online Influence and Other Stuff<br />Neville Hobson<br />Head of Social Media Europe<br />WCG London<br /><br />September 21, 2010<br />
  2. 2.<br />
  3. 3.<br />
  4. 4. Media Consumption Is Changing<br />Contents are proprietary and confidential.<br />
  5. 5. Does This Really Work?<br />Contents are proprietary and confidential.<br />
  6. 6. Life of a 15-29 year old<br />Email is for parents<br />SMS is the way to chat<br />Content is on-demand and mobile<br />Don’t read newspapers<br />Mobile phone is the central device<br />The internet is social<br />Trust peers more than experts<br />Contents are proprietary and confidential.<br />In 2009, the University of Manchester instituted an SMS text service that allows students to communicate with each other and with professors <br />
  7. 7. SMS: A Simple Technology Changing How We Communicate<br />Industry creates SMS in the 90s<br />Nokia starts SMS for information services and over the air service profiling<br />Nobody Cares<br />Year 2000 – Consumers Take Over<br />Europe leads as ringtones drive interest<br />$1bn market created<br />New user language<br />Year 2006 – Twitter is formed<br />SMS online<br />E-Commerce begins via Twitter<br />Contents are proprietary and confidential.<br />
  8. 8.
  9. 9. Top 10 Online Influence Areas<br />
  10. 10. Why Video is Becoming the Favourite Place to Learn <br />2005: YouTube created by three former PayPal employees<br />High growth of broadband and fibre-optic access<br />Bigger pipes, easier to view video<br />Why video learning is so important<br />Visual info can improve understanding of spoken words as much as sixfold (Baylor)<br />The brain uses images to clarify ideas; interact with images to create engagement; and augment memory with persistent and evolving views (TED 09)<br />A new prime time now exists: 9pm to 1am (local)<br />Highest rate of video viewing around world<br />Contents are proprietary and confidential.<br />
  11. 11. Language: customers speak online in their first language<br />10 languages reach 95% of the world’s population<br />Location: Facebook, Twitter, forums<br />Time of Day: Low volume during day, high volume in evenings<br />A Tectonic Shift is Occurring<br />Contents are proprietary and confidential.<br />Where and When Conversations Occur<br />The new prime time is 9pm to 1am around the world<br />
  12. 12. The Top Countries Online Worldwide<br />
  13. 13. Europe Online<br />Contents are proprietary and confidential.<br />
  14. 14. We Know the Trends…But How Can We Really Capitalize On Them?<br />Contents are proprietary and confidential.<br />
  15. 15. In Summary…<br />Listen – know your customer’s world online with precision<br />Learn – make it easy to have all news at your fingertips<br />Focus on actionable insights – what exactly can inform your strategy<br />Identify who drives share of conversation – know the exact rank order of each influencer online<br />Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities<br />
  16. 16. Thank You<br />Neville HobsonHead of Social Media, EuropeWCG<br />25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype<br /><br /><br />