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Print Ads
1.
Techniques in
Print & Billboard Advertising Design and Layout for Print and Outdoor Ads
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Headline Body Content
or Photo Company Logo Asymmetrical
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Symmetrical
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Basic Design Strategies
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Visual Flow according
to the golden rectangle Focal Point
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Color Design Strategies
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Color Design Strategies
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Photo Design Strategies
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Photo Design Strategies
Visual Flow Color Groups and Selective Focus
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Photo Design Strategies
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Photo Design Strategies
This ad has a simple composition with a black background and high contrast photograph and logo
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Photo Design Strategies
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Photo Design Strategies
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Less is more
1 message, 41.1% awareness.
56.
Less is more
2 messages, 36.7% Awareness, a 5% decrease in awareness.
57.
Less is more
3 messages, 34.9% Awareness, a further 2% decrease.
58.
Less is more
4 messages, 33.8% Awareness, another 1% drop in awareness levels.
59.
Less is more
5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!
60.
Obie Award Winners
61.
Obie Award Winners
62.
Obie Award Winners
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