Tips and tricks for Social Media Optimization including how to lessons for: Blogging, Twitter and Facebook updates

1. by Darko Buldioski

2. * Co-founder of NewMediaMK & New Media Center
* Lecturer, Blogger, Advocate, Friend, Father
*

3. * komunikacii.net - my blog
* @darko156 – my twitter username
* newmedia.mk – internet marketing agency
* fb.me/darko.buldioski – my facebook profile
* linkedin.com/in/darko156 – my linkedin profile
* newmedia.org.mk – non-profit org.
*

4. enough about me…
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5. * SMO is the process of implementing changes on
a web site and building presence on social media
services, online communities and community
websites using different sets of tools and
methods in order to make the content more easy
to share, easy to re-distribute and more visible in
social media searches, custom engine searches
and standard web search results.
*

6. * Increase your linkability – A set of activities that
suppose to increase the possibilities for others to post a
link to tour website.
* Easy to share – Includes placing a content/buttons that
will allow quick and easy sharing of the content, calls to
action (e.g. add to… share this… or submit to…). This
way, redistribution of your content is going to be just one
click away from another group of users, potential
customers.
*

7. * Encourage mashups and embedding – When
publishing a content that with goal to be shared as much
as it can, that one has to be sure to provide all (or most)
possible formats of the same content, and include easy to
use embed code so that every one can re-post it.
* Be a User Resource - Even if it is not of any direct use,
you have to create destination that will be the ultimate
guide in that space and the users will come to check if you
have the information. If your website is the first or most
reliable to publish it than you ll earn credits for it and of
course more relevant search engine traffic.
* Stay fresh - Social media is changing and morphing very
fast.

8. * Help your content travel – SMO is about making your
content available for everyone, so submitting it to relevant sites
will help your content travel further, and ultimately drive links
back to your site.
* Reward helpful and valuable users – Its all about the
influencing. Developing a system or a proper response to users
that have contributed is one step towards building positive
relationship. Do it sincerely and keep the most valuable
members of a community closer to your site. Don t forget
your roots, remember those who helped you along the way,
and that respect will help all involved.
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9. * Text
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10. * They don`t.

11. * They scan the pages.

12. * Keywords are essential to a great web headline
* Make them descriptive, concise, attention-grabbing
* MAN WALKS ON MOON
would be:
US astronaut Neil Armstrong becomes first man
to walk on moon
*

13. * Use simple and short sentences
* Use paragraph breaks liberally
* Use subheads make them brief and descriptive
* Bold text distracts the reader - use it carefully
* List and bullet point make the text more scannable
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25. BAD GOOD
* M_O_F * VipMK
* AlekSS3 * TCmkd
* John$$$$ * kuzevski
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31. *
tags = keywords

32. *
title, description, category, license, notes,
author, bio………

33. *

34. * www.slideshare.net
* www.bit.ly
* www.danzarrella.com
* www.sharethis.com
* www.addthis.com
* http://developers.facebook.com/docs/reference/
plugins
* http://search.creativecommons.org
* www.mashable.com
*

35. *
* email: darko@newmedia.mk
* skype: darko156
* gtalk: darko156@gmail.com

36. * Thank You