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iBalkans presntation @ Mobile Monday Macedonia

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iBalkans presntation @ Mobile Monday Macedonia

  1. 1. Multilingual and Multimedia Phrasebook for Balkan languages http://vapa.mk Black Canyon Resources (US) and Advanced Informatics (MK) Dr Paul Foster Dr Vladimir Radevski
  2. 2. Ideas <ul><li>Impressed by Apple Store concept </li></ul><ul><ul><li>Guaranteed security, reliability and global presence </li></ul></ul><ul><ul><li>Clear business model 70% - 30% </li></ul></ul><ul><ul><li>Accessibility – registered developer </li></ul></ul><ul><li>Expertise </li></ul><ul><ul><li>Multilingualism and multilingual capacities </li></ul></ul><ul><ul><li>Computer Science and Linguistics </li></ul></ul><ul><li>Content and Usability (iPhone based) </li></ul>
  3. 3. Product values <ul><li>Over 850 original phrases in eleven languages (and still counting) </li></ul><ul><ul><li>Macedonian, Albanian, Turkish, Roman, Bulgarian, Serbian, Greek, Croatian, Slovene AND English and French </li></ul></ul><ul><ul><li>Ready to go with Roma, Russian, German and Arab </li></ul></ul><ul><li>Organized in sections (“Food and Drink”, “Conflict – what conflict?”, “Romance” etc.) </li></ul>
  4. 4. Product values (2) <ul><li>High quality human voice studio recordings by native speakers </li></ul><ul><li>Relevant transliteration (for non roman alphabets) </li></ul><ul><li>Additional features - in App purchase and Quiz </li></ul>
  5. 5. Outcomes <ul><li>iBalkans Full (14.99$) – From Any L to Any L (at the moment 11) </li></ul><ul><li>iBalkans (4.99$) – The same over 5 selected languages </li></ul><ul><ul><li>Possibility of additional inApp purchase </li></ul></ul><ul><li>Bilingual Phrasebooks (1.99$) </li></ul><ul><ul><li>At the moment possible 55 </li></ul></ul><ul><ul><li>On sale only MK-AL, MK-EN, AL-EN, MK-GR, FR-TR, GR-TR, EN-FR, EN-TR </li></ul></ul><ul><li>iBalkans Lite (free) </li></ul>
  6. 6. Market experience <ul><li>Free / Paid = 3 / 1 </li></ul><ul><li>Bilinguals are better sold than multilingual </li></ul><ul><li>Best selling markets: </li></ul><ul><ul><li>USA </li></ul></ul><ul><ul><li>Germany (we do not offer German) </li></ul></ul><ul><ul><li>Switzerland </li></ul></ul><ul><ul><li>France </li></ul></ul><ul><ul><li>Australia </li></ul></ul><ul><ul><li>UK </li></ul></ul><ul><ul><li>Turkey </li></ul></ul><ul><ul><li>Canada </li></ul></ul><ul><ul><li>Austria </li></ul></ul><ul><ul><li>Sweden </li></ul></ul>
  7. 7. Next steps <ul><li>iBalkans </li></ul><ul><li>Add new languages </li></ul><ul><li>Create new Bilinguals </li></ul><ul><li>Modernize usability </li></ul><ul><li>Other </li></ul>Other Multilanguage products

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