Brief overview of what was driving conversations on Day 1 #LeWeb conference in Paris, France

1. Social Media Highlights
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What was driving conversations on Day 1?

2. LeWeb’11 Social mentions trended - Day 1
2pm
–
3pm
4
500
•
Eric
Schmidt
4
000
3
500
3
000
#
of
Social
Men<ons
10am
–
11am
•
Karl
Lagerfeld
2
500
2
000
1
500
1
000
500
0
26,777
Social
Conversa8ons
on
Day
1
of
LeWeb‘11

3. Top topics via Klout - Day 1
Share
of
LeWeb’11
Day
1
16.9%
6.7%
6.5%
6.2%
6.1%
5.6%
5.6%
4.9%
4.2%
4.2%
26,777
Social
Conversa8ons
on
Day
1
of
LeWeb‘11

4. Top Tweeted user names - Day 1
#
of
Social
Men<ons

5. Top hash tags - Day 1
#
of
Social
Men<ons

6. Day 1 speakers by social mention volume
1
2
3
4
5
Karl
Lagerfeld
Eric
Schmidt
Joanna
Shields
Bill
Gross
Dennis
Crowley
@ericschmidt
@joannashields
@bill_gross
@dens
@karl_lagerfeld
1,893
Social
Men<ons
402
Social
Men<ons
345
Social
Men<ons
299
Social
Men<ons
2,239
Social
Men<ons
7.1%
Day
1
Share
1.5%
Day
1
Share
1.3%
Day
1
Share
1.1%
LeWeb’10
Share
8.4%
Day
1
Share
26,777
Social
Conversa8ons
on
Day
1
of
LeWeb‘11

7. What did people say about Karl Lagerfeld?

8. Start-up finalists by social mention volume
80
Men<ons
19.7%
Share
39
Men<ons
38
Men<ons
9.6%
Share
9.3%
Share
34
Men<ons
33
Men<ons
8.4%
Share
8.1%
Share
%
Share
out
of
407
Start-­‐up
related
Conversa8ons
Day
1
at
LeWeb‘11

9. What did people say about Babelverse?

10. Appendix

11. Methodology
• This
social
analysis
is
using
the
Radian6
plaYorm
and
service.
• LeWeb
2011
Day
1
Social
Recap
analysis
<me
frame:
Dec
7,
2011
0-­‐18h
GMT
+1
• The
LeWeb
Radian6
profile
includes
the
following
keywords:
– “leweb10”
– “leweb11”
– “leweb”

12. Press & bloggers contacts
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us
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Facebook
and
Twiber
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daily
social
media
recaps
of
LeWeb’11:
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Contacts
Presse
:
Salima
Meziane
–
Rumeur
Publique
–
+33
6
20
49
32
02
Guillaume
Tourres
–
salesforce.com
–
+33
6
76
78
63
61
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