1. Production Opportunities
from Around the World:
It’s time for Africa
Russell Southwood, Balancing Act
www.balancingact-africa-com
@BalancingActAfr Tel: +44 7973 561 987

2. Exhibit 1: Fragmentation brings
opportunities
 Several different types of fragmentation
 More media. Liberalised countries have more radio and TV
stations. For example: Kenya: 18 TV stations and 100+ radio
stations. 3-5 key players but they have decreasing total share
 Vernacular language stations, particularly in radio create
greater fragmentation but also beginning to happen in TV
(Kass TV in Kalenjin)
 Mobile media and Internet will increase in share as the level
of local content continues to increase
 Video: You Tube already in Top 5 Alexa web site rankings for
African countries measured. Will increase with LTE/4G. Use
of online content sites
 More channels through increased Pay TV competition and
the transition to digital television (see table below). Shift from
time based to thematic

3. The new African TV landscape
Number of Analogue TV Channels by country (2011)
43% of countries only have 1-2 analogue channels.

4. Exhibit 2: DTT - Progress
digital transition so far
Status Number of countries
No announcement of timeline
(“Nowhere to be seen.”)
11
Policy paper, Task Force,
Committee, Training
(“Slow adopters”)
17
Pilots 20
Early adopters (Mauritius) 7
Completed (Tanzania?) 1

5. Tablets (<1%) $136-495
Smartphones
(<1%-20%)
>$100-400
Featurephones (10-
20%) US$60-100
Basic phones (60-89%)
$30-50
Now
Exhibit 3:
Mobile as
Media

6. Tablet (1-
3%) $100-
300
Smartphones
(3-20%) $70-
300
Featurephones (20-
30%) $60-80
Basic phones (47-76%)
$40-50
3-5
years
time
Exc South Africa:
80% prediction

7. What Other People Watch African Film Emerging social media
Emerging Online Digital Advertising Emerging Technology

8. Balancing Act
 Consultancy and research
 Reports: Analogue to digital migration in Africa-Strategic
choices and current developments (Out now)
 3nd edition of African Broadcast and Film Markets (Before end
of 2013)