Wimbledon - share the pride and the passion in newspapers
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Wimbledon - share the pride and the passion in newspapers
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Wimbledon - share the pride and the passion in newspapers
- 1. Wimbledon Give your brand a Wimbledon ‘halo’ in newspapers
- 2. Wimbledon Give your brand a Wimbledon ‘halo’ in newspapers
- 3. Newspapers Keep fans fully in the picture
- 4. Newspapers The perfect media partner
- 5. Online newspapers An extra dimension
- 6. Brand ad opportunities in newspapers
- 7. Brand ad opportunities in newspapers
- 8. Brand ad opportunities in newspapers
- 9. Brand ad opportunities in newspapers
- 10. Response to ads Compelling context
- 11. Response to ads Boost for brand image
- 12. Creative Benchmarking National newspapers Creative Benchmarking demonstrates that advertising around newspapers’ coverage of Wimbledon has succeeded in reaching out to involve and motivate readers. Creative Benchmarking, developed for newspapers in association with Kantar Media, is based on Kantar’s TV creative benchmarking system. The key measure is TNS’s AdEval™ Motivated /Involved. Great newspaper advertising creates involvement with the reader, and motivates them to feel closer to the brand and / or to buy or to find out more. To be involved consumers must like the ad and find it relevant. To be motivated, they must first be involved, and agree that the ad raises their interest in and opinion of the brand. Creative Benchmarking is a cost-effective way for brands to evaluate the performance of their own, or their competitors’, TV and newspaper advertising in a similar way. Ads are also scored against a range of ad metrics. To read all about Creative Benchmarking, visit www.nmauk.co.uk/cb The Top Wimbledon ads
- 13. The Top Wimbledon ads Creative Benchmarking
- 14. The Top Wimbledon ads Creative Benchmarking
- 15. Serve an ace for your brand at Wimbledon
Editor's Notes
- The NMA has analysed Kantar Worldpanel data for FMCG brands that sponsor the tournament or players,or could make their own link to the championships. The analysis focused on spending by frequent national newspaper readers – 7.2m households. A frequent reader reads at least four national daily newspapers a week and three Sundays a month. The analysis also explored spending by frequent readers of "quality", mid-market and "popular" newspapers.£X: the amount spent per household by frequent newspaper readers of Qualities/Mids/Pops in the 52 weeks to 3rd October 2010. Qualities/Mids/Pops +X%: frequent readers of that newspaper type spent X% more than average per household in the same period.
- The NMA has analysed Kantar Worldpanel data for FMCG brands that sponsor the tournament or players,or could make their own link to the championships. The analysis focused on spending by frequent national newspaper readers – 7.2m households. A frequent reader reads at least four national daily newspapers a week and three Sundays a month. The analysis also explored spending by frequent readers of "quality", mid-market and "popular" newspapers.£X: the amount spent per household by frequent newspaper readers of Qualities/Mids/Pops in the 52 weeks to 3rd October 2010. Qualities/Mids/Pops +X%: frequent readers of that newspaper type spent X% more than average per household in the same period.
- The NMA has analysed Kantar Worldpanel data for FMCG brands that sponsor the tournament or players,or could make their own link to the championships. The analysis focused on spending by frequent national newspaper readers – 7.2m households. A frequent reader reads at least four national daily newspapers a week and three Sundays a month. The analysis also explored spending by frequent readers of "quality", mid-market and "popular" newspapers.£X: the amount spent per household by frequent newspaper readers of Qualities/Mids/Pops in the 52 weeks to 3rd October 2010. Qualities/Mids/Pops +X%: frequent readers of that newspaper type spent X% more than average per household in the same period.
- The NMA has analysed Kantar Worldpanel data for FMCG brands that sponsor the tournament or players,or could make their own link to the championships. The analysis focused on spending by frequent national newspaper readers – 7.2m households. A frequent reader reads at least four national daily newspapers a week and three Sundays a month. The analysis also explored spending by frequent readers of "quality", mid-market and "popular" newspapers.£X: the amount spent per household by frequent newspaper readers of Qualities/Mids/Pops in the 52 weeks to 3rd October 2010. Qualities/Mids/Pops +X%: frequent readers of that newspaper type spent X% more than average per household in the same period.