Apocalypse glad to bring the insight of Vietnamese market about Social online, digital marketing and mobile. We provide some basic about the digital statistical indicators, demographic and consumer behaviors when using the internet. We hope you enjoy that. For more information contact us: hello@apocalypse.vn Or visit us www.apocalypse.vn

1. A SNAPSHOT OF
DIGITAL, SOCIAL AND MOBILE
VIETNAM INSIGHT MARKET
2015

2. KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE
SOCIAL MEDIA
MOBILE
CONNECTION
ACTIVE MOBILE
SOCIAL ACCOUNTS
91.5
MILLION
39.8
MILLION
28.0
MILLION
128.3
MILLION
24.0
MILLION
URBANISATION
31%
PENTRATION
26%
PENETRATION
141%
(vs. POPULATION)
PENETRATION
31%
PENETRATION
44%
Sources: Wikipedia and Internet World Stats

3. ANNUAL GROWTH
DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+10% +40% -4% +41%
Sources: Internet Live Stats, Internet World Stats and
We Are Social

4. TIME SPENT WITH MEDIA
AVERAGE DAILY USE
OF THE INTERNET
VIE PC
AVERAGE DAILY USE
OF THE INTERNET
VIE MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET TV)
5H 10M 2H 41M 3H 04M 1H 48M
Sources: Global Web Index

5. SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
AVERAGE TOTAL NUMBER
OF SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A %
OF TOTAL POPULATION
28.0M 31% 24.0M 26%
Sources: Facebook, Live Internet, Wikipedia for population data

6. TOP ACTIVE SOCIAL PLATFORMS
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
VIBER
TWITTER
PINTEREST
LINKEDIN
INSTAGRAM
BADOO
MESSENGER/CHAT APP
SOCIAL NETWORK
Sources: Global Web Index, Wikipedia for population data

7. MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTION
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
PERCENTAGE OF MOBILCE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
128.3M 141% 26%
Sources: GSMA Intelligence, Wikipedia for population data

8. MOBILE ACTIVITIES
% OF THE
POPULATION USING
SOCIAL MEDIA APPS
% OF THE
POPULATION
WATCHING VIDEOS
% OF THE
POPULATION PLAYING
GAMES
% OF THE
POPULATION USING
LOCATION-BASED SEARCH
% OF THE
OF THE POPULATION
USING BANKING
24% 22% 18% 16% 14%
Sources: Global Web Index, Wikipedia for population data

9. COMMON TYPES OF
SUBSCRIPTION IN VIETNAM
$3 USD monthly 3G subscription fee
for 700 MB free high-speed download
$15 USD monthly cable subscription
fee for unlimited download

10. USER RATE FOR APPS ON MOBILE
20 million Facebook users
21.6% population
14.2 million OTT users
15.4% population
32 million news readers
34.6% population

11. DEMOGRAPHIC
Gender
Age
Area
Marital
Status
Female
18 – 24 years
Male
25 – 34 years
35 – 44 years
45 – 54 years
55+ years
40%
60%
37%
38%
15%
9%
1%
83%
12%
4%
Urban
Suburban
Rural
52%
3%
42%
2%
Single
Living with partner
Married
Divorce/separated

12. CONSUMER BEHAVIOUR
50%
Don’t leave home without
their device
Smartphone are always on

13. CONSUMER BEHAVIOUR
Smartphone are used everywhere
Place of Use
Home
Café or coffee shop
Work
On the go
Restaurant
In a store
Public transport
At event/social gathering
School
Airport
Doctor’s office
97%
93%
91%
77%
75%
74%
71%
69%
55%
76%
47%
97%
At Home
77%
On the go
75%
In a store

14. CONSUMER BEHAVIOR

15. CONSUMER BEHAVIOR
78%
Search on their
Smartphone everyday

16. THANK YOU
To learn more about us visit: www.apocalypse.vn
Or drop us your question: tu.nguyen@apocalypse.vn