Presentation of Company profile and status of Loan. We took SME Loan from KBZ and GIZ. We expanded more products and services.

1. [Genius Shan Highlands Coffee]
Ngwe TUN, Founder/Owner
Aung Nay Lin Htun Co., Ltd
Local Specialty Coffee
with Conscience

2. Genius Shan Highlands Coffee
• A social enterprise and responsible business which is running
for Danu Hill Tribe Development.
• Passionate to promote Value Added Products
from raw Agriculture product
• Family invested under Aung Nay Lin Htun Co., Ltd
• 🌱 seed2LAB ☕ Coffee Supplier.
• Started in Late 2012.
• Employed 30 staffs
• organized over 100 farmers

3. Genius Shan Highlands Coffee
• Coffee Nursery, Plantation, Processing, Roaster & Dry Mill based
in Ywar Ngan Township, Southern Shan State.
• Roaster, Packaging, Distribution and Café based in Yangon
• Members of
World Coffee Research
Cup of Excellence
Myanmar Coffee Association and
Specialty Coffee Association of America
Speciality Coffee Association of Europe

4. Shan Highlands
• Ywar Ngan Township, on the way to
Mandalay from Taunggyi
• Ethnics Danu living there and speak
dialect of Burmese
• 90% of population are farmers or
agriculture producer
• 4000 ft ++, year round cool temperature
• Very good climate for Coffee and fresh
produce.
• 75 miles far from Mandalay, 80 miles far
from Taunggyi

5. We organized Farmers and pick ripen fruit

6. Creating Job Opportunities for Women

7. Our Dream
• Organic Certification, Fair Trade Certification.
• Responsible Business.
• Sustainable Business.
• Environmental Friendly Business.

8. Our Dream
• Export healthy quality product of Myanmar.
• Drinking more Coffee, Growing more Trees/Forest.
• We want to strike Farmer poverty with quality product.

9. Coffee Training

10. English Speaking Training

11. Coffee Serving in community Donation

12. Extension Project
• International standards agri-forestry intercropping.
– Growing High Quality Coffee farming
– Coffee Wet Mill & Dry Mill
– Initiatives of Organic Certified Produce
– Working capital pitching in the harvest time
– Extension of Eco-Tourisim and Agri-Tourism

13. Extension Project (Cont’d)
• Distribution of Value Added Products
– Extension of Packaging Facilities
– New Products & Services
– Building Franchising and Distribution Channel
– Marketing and Promotions in Exhibition
– Extension of Outlet & Office Setup

14. Why we choose KBZ and SME Loan
• the winner of #KBZ entrepreneurial achievement award
• We had sales income.
• 3 years loan is more comfortable
• Less interest rate in future.
• More loan amount Vs
Less Collateral in Future

15. SME Loan (Before and After)
Description Before After
Employee 10 (M – 4, F – 6) 32 (M – 18, F – 14)
Roasting Capacity (Daily) 120 Kg / 8 hours 600 Kg / 8 hours
Outlet 1 2
Franchise 0 4
Distributors (Local) 2 4
Distributors (Oversea) 1 (JP) 3 (JP, SG, US)
Products 3 8
Cash Flow 2000 USD / month 6000 USD / month
Training No Yes
Plantation 10 acres 40 acres

16. Beneficial from SME Loan
• More Plantation, More Coffee Shop, More Products & Services

17. Crowd-Funding Project for Working Capital
• We have an ongoing crowd-funding program (Genius Farm Partner) for our
fans who want to own a small piece of the Genius mission.
• We accept personal investments in Genius franchises and cash
investments as we scale up production and growth of our coffee and
related value added products.
• Raised 100,000 USD and received 70,000 USD till now.

18. New Products & Services
• Quick Cup Coffee (Instant Coffee Powder for Black Coffee and
Local Brown Sugar) –
– ReadyMade Coffee is final name.
• Drip Coffee Bag (Coarse Ground Coffee with Filter Bag)
• Private Labelling Coffee (Coffee with own label)
• Specialty Coffee Catering in Events and Hotel
• Coffee Shop/Bar Consulting
• Coffee Machines/Accessories

19. Building Distribution Channels
• Online Order/Subscription (weekly Coffee order via Online or Telephone)
• Regional Distribution (Cities, Airports and Border Area)
• Own Distribution Channel with Mobile Team
– Coffee Shops
– Mini-Store/Super Market
– Office/Banks/NGO
• Roasted Bean Export
– US
– Singapore (OnLine Sales/Distribution Hub)
– Japan (Online Sales and Retail Market)
• Coffee Drink Supplies to Office
– Equipment Rental (Machines and supplies)
– Coffee insourcing (Machines, Labor and supplies)

20. International Exhibition.

21. Customer Testimonial.

22. Organization Structure
Top Level Management
Founder
Managing Director
• Director (Operation)
• Director (Sales)
• Director (Service)
Operation Management
General Manager
• Sales Manager
– Sales Executive - 2
• Marketing Manager
– Marketing Executive - 4
• Admin Manager
– Office Staff – 2
– Drivers - 2
• Production Manager
– Workers - 15
• Accountant
– Casher – 1
• Service Manager
– Engineer - 2

23. Pin #Myanmar in the World Coffee Map