Case Study 1 Meeting 6

1. GROUP MEMBERS
1. Arni B. Hj. Morshidi P14D461P
2. Anisah Bt Ismail P14D389P
3. Syarifah Rohaya Bt Wan Idris P14D397P
4. Dayang Adelina Bt Hj Abang Muan P14D394P
5. Norhana Aini Bt Saini P14D398P

2. CASE STUDY MEETING 6

3. • What management, organization, and
technology issues need to be addressed
when building mobile applications?
Question 1
• How does user requirement definition for
mobile applications differ from that in
traditional systems analysis?
Question 2
• Describe the business changed by
USAA’s mobile applications before and
after the applications were deployed.
Question 3

4. Question 1
What management, organization, and
technology issues need to be addressed when
building mobile applications?
Decker Corporation
Management
• Decision to select new
mobile application
• Streaming process
• Make company more
portable
Examine business process
Select the right device,
software and application
Monitor and control
USAA
Management
•Decision to select new mobile
application
•Increase efficient process
•Eliminates the labour and
expense of processing paper
check
•Keep customers engage
Examine business process
Select the right device,
software and application
Monitor and control
Ryland Homes
Management
• Decision to select new
mobile application
• Able to engage
customers
• Increase sales
Examine business process
Select the right device,
software and application
Monitor and control

5. Question 1
What management, organization, and
technology issues need to be addressed when
building mobile applications?
Organization
Redesign business
process
• Procedure/ SOP that can
drive faster task
completion.
• Redesign processes to skip
or accelerate those tasks.
Redesign job
• Changing the way people
work – focus on task
orientation
• Change the way in which
workers interact with core
business system.
Train employees
• Provide training to staff –
helps staff take the next
step in whatever process
scenario they are operating
in at the time.
• Need to adopt to new
method of process.

6. Question 1
What management, organization, and
technology issues need to be addressed when
building mobile applications?
Decker Corporation
Technology
• Technology
such as touch
interfaces,
location and
mapping
features, alerts
texting,
cameras and
video
functionality.
USAA
Technology
• Dedicated 100 mobile developers
writing apps for devices using
iPhone, iPad,Android OS,
Blackberry andWindows Phone 7.
• Apps able to send geographic
information system (GIS) data to a
towing service and display nearby
car rental locations.
• Apps support photo deposits:
customer can capture an image of a
cheque with a smartphone &
automatically submit to the bank.
The money is instantly deposited in
the customer’s account.
• Apps display loan and credit card
balances, shopping service & auto
insurance policy information.
Ryland Homes
Technology
• jQuery mobile
software : to create
variation of the site
that were
appropriate for
different
smartphone or tablet
models
• Focused on features
communities,
clickable phone
numbers and brief
online registration.

7. Question 2
How does user requirement definition for
mobile applications differ from that in
traditional systems analysis?
• On his or mobile device and see the same information on that device as that
person would obtain in the store, plus some additional information such as
consumers review
Customer wants to be able to look at
product
• Make the device more portable and enhance them with capabilities such as
touch interface, location and mapping features, alerts, texting, cameras and
video functionality
Mobile technology can streamline
processes
• To deliver benefits if the mobile application is not properly designed.
The technology can also create less
efficient process or fail

8. Question 3
Describe the business changed by USAA’s
mobile applications before and after the
applications were deployed.
 USAA launched itsWeb in 1997 and went mobile 10 years
later, with about 90% of its interactions with customers
taking place on these two self service channels
 In 2001, USAA handle 183 million customer contacts
through mobile channel alone, and expect the mobile
channel will its primary point of contact with customers in
next two years
 USAA has 100 dedicated mobile developer writing apps
for device using iPhone, iPad and Android systems, along
with apps Blackberry andWindows Phone 7

9. Question 3
Describe the business changed by USAA’s
mobile applications before and after the
applications were deployed.
Accident report and claims application
• enable customer to snap a photo and submit claim differently from the site of an
accident.
• send geographic information system (GIS) data to a towing service and display nearby
car rental location.
Photo deposit and application
• capture an image of a check with a smartphone and automatically submit to the bank
• the money is instantly deposited in the customer’s account
Other applications
• loan and credit cards balances
• shopping services
• Homeowners
• auto insurance policy information
• home circle and auto circle buying service
 Applications: