Looking at Cannes Lions 2014 winners it seems that just right now we have started our come back from online to offline world. Visible trends are - among the others: maker movement, real life stories, immersive experiences and tangible reality.
4. BRONZE LION, CATEGORY: CYBER
LEVI'S TOOLS
LEVI STRAUSS & CO.
AKQA New York, USA
Case film URL: http://vimeo.com/91739176
5. BRONZE LION, CATEGORY: CYBER
MAKE EVERY YARD COUNT
NIKE
JWT INDIA Mumbai, INDIA
Case film URL: http://www.jwt.com/en/bangalore/work/makeeveryyardcount/
7. GRAND PRIX, CATEGORY: PR, CYBER,; GOLD, CATEGORY: BRANDED CONTENT
THE SCARECROW
CHIPOTLE MEXICAN GRILL
CREATIVE ARTISTS AGENCY Los Angeles, USA
Case film URL: https://www.youtube.com/watch?v=reDRAHn3XkY
8. GOLD, CATEGORY: DESIGN
THE STREET STORE
THE HAVEN NIGHT SHELTER
M&C SAATCHI ABEL Cape Town, SOUTH AFRICA
Case film URL: https://www.youtube.com/watch?v=QDw0JtwQU8A
9. SILVER, CATEGORY: DIRECT
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
MARCEL Paris, FRANCE
Case film URL: https://www.youtube.com/watch?v=p2nSECWq_PE
10. BRONZE, CATEGORY: PR
RAIN FOR SALE
THE COCA-COLA COMPANY
OGILVY & MATHER COLOMBIA Bogotá, COLOMBIA
Case film URL: https://www.youtube.com/watch?v=APRXjjTZQ10
11. BRONZE, CATEGORY: CYBER
CLIMATE NAME CHANGE
350 ACTION
BARTON F. GRAF 9000 New York, USA
Case film URL: https://www.youtube.com/watch?v=efAUCG9oTb8
13. GRAND PRIX FOR GOOD
SWEETIE
TERRE DES HOMMES NETHERLANDS
LEMZ Amsterdam, THE NETHERLANDS
Case film URL: http://vimeo.com/98800289
14. GRAND PRIX, CATEGORY: CYBER
PHARRELL WILLIAMS - 24 HOURS OF HAPPY
UNIVERSAL / IAMOTHER
ICONOCLAST Paris, FRANCE
Case film URL: http://vimeo.com/98545677 ; http://24hoursofhappy.com/
15. BRONZE, CATEGORY: CYBER
A TRIP OUT TO SEA
GUY COTTON
CLM BBDO Boulogne-Billancourt, FRANCE
Case film URL: https://www.youtube.com/watch?v=7zVDg0WaF4o;
http://www.sortieenmer.com/
18. BRONZE, CATEGORY: CYBER
JUST A REFLEKTOR
ARCADE FIRE, GOOGLE CHROME
GOOGLE CREATIVE LAB, DATA ARTS TEAM San Francisco, USA
Case film URL: https://www.youtube.com/watch?v=_3D8hYIfpqg;
https://www.justareflektor.com/
20. GOLD, CATEGORY: BRANDED CONTENT & ENTERTAINMENT
AMIA BOOTH
AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA)
OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Case film URL: https://www.youtube.com/watch?v=Otd1PYZlp2s
21. GOLD, CATEGORY: PROMO & ACTIVATION
TROJAN MAILING
DHL
JUNG von MATT Stuttgart, GERMANY
Case film URL: https://www.youtube.com/watch?v=vHVWegNfQl0
22. SILVER, CATEGORY: CYBER
GOOGLE NIGHT WALK
GOOGLE
72ANDSUNNY Los Angeles, CA, USA
Case film URL: https://www.youtube.com/watch?v=aGlRyMITXMc;
https://nightwalk.withgoogle.com/en/home
23. BRONZE, CATEGORY: CYBER
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
CLEMENGER BBDO MELBOURNE, AUSTRALIA
Case film URL: https://www.youtube.com/watch?v=rg74NzJlGp0;
http://remotecontroltourist.com/
24. BRONZE, CATEGORY: CYBER
LONG DISTANCE ART
VIENNA TOURIST BOARD
JUNG von MATT Vienna, AUSTRIA
Case film URL: https://www.youtube.com/watch?v=uUhO2nOTOTA
25. BRONZE, CATEGORY: OUTDOOR
AMAZING STREET HACKS
UBISOFT
BETC Paris, FRANCE
Case film URL: https://www.youtube.com/watch?v=1hpU_Neg1KA
26. BRONZE, CATEGORY: MEDIA
ALMOST IDENTICAL
MONDELEZ INTERNATIONAL
DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Case film URL: https://www.youtube.com/watch?v=sk7A56KVNBY&noredirect=1
28. SILVER, CATEGORY: CYBER
THE BORN FRIENDS FAMILY PORTRAIT
SKYPE
PEREIRA & O'DELL San Francisco, USA
Case film URL: https://www.youtube.com/watch?v=5nRKyQ11494; ;
http://skypestaytogether.com/
29. BRONZE, CATEGORY: DIRECT
KOMBI LAST WISHES
VOLKSWAGEN DO BRASIL
ALMAPBBDO São Paulo, BRAZIL
Case film URL: https://www.youtube.com/watch?v=tXynxODC4eY
30. BRONZE, CATEGORY: PR
HSBC NOW
HSBC
HSBC London, UNITED KINGDOM
Case film URL: https://www.youtube.com/user/HSBCNOW
31. BRONZE, CATEGORY: CYBER
THE WOMAN WHO CAN'T WATCH MOVIES
CANAL+ SPAIN
FCB SPAIN Madrid, SPAIN
Case film URL: https://www.youtube.com/watch?v=n6ltdHID9JE
32. BRONZE, CATEGORY: TITANIUM & INTEGRATED
CHAPTER TWO
PRUDENTIAL
DROGA5 New York, USA
Case film URL: https://www.youtube.com/watch?v=78UWcBerbVU
34. GOLD, CATEGORY: OUTDOOR
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
KOLLE REBBE Hamburg, GERMANY
Case film URL: https://www.youtube.com/watch?v=ZcqsRhMHo8o
35. GOLD, CATEGORY: MOBILE
OFFLINE BOOK
MATH PAPER PRESS
DDB GROUP SINGAPORE, SINGAPORE
Case film URL: https://www.youtube.com/watch?v=O6qi03SrocY
36. SILVER, CATEGORY: PR
HANDS ON SEARCH
YAHOO! JAPAN
HAKUHODO KETTLE Tokyo, JAPAN
Case film URL: https://www.youtube.com/watch?v=xQx6YeoKVwU
40. e: natalia@hatalska.com
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