9 trends to take into account - now, in near and far future.

1. From internet of things to biohacking
Trends and microtrends that were, are and will be popular.
Warsaw, October 3rd, 2013

2. What is
the biggest dream
of humankind?

3. Immortality

4. But when such projects
arise – we do not take
them seriously

5. We ask:
is it possible?
INSTEAD of:
is it impossible?

6. when and in what shape
it will be in general use?

7. finally what consequences
it will have?

8. In fact, these are the questions helping
to anticipate the new trends

9. Because of the extremely fast change of technology pace
we can assume – that nothing is impossible

10. …and everything is a matter of time

11. That’s why it is useful to analyse
new trends in 3 different
time perspectives
present
near future (up to 2 years)
far future (3-5 years)

12. 1999
2004
2005
2006
2007
2008
2009
2010
2011
„In 2005 Facebook didn’t exist for most people, Twitter was still a sound,
4G was a parking space and Skype was a typo.”
Thomas Friedmann, The World Is Flat

13. PRESENT

14. First of all, there is a need for change
how we perceive the internet

15. Not medium, not in my computer
but something that changes my whole life
from personal
communication…
Source: Little Book of Curiosity, UM, 2013

16. …up to public transport
- among young people an
inverse correlation: the use of
a car vs internet access
Source: Transportation and the New Generation, Frontier Group, April
2012

17. Internet is everywhere
WAVE 3 (2010): internet of things
WAVE 2 (milenium): mobile internet
WAVE 1 (90s): desktop internet

18. #1 dematerialization of digital world
temporary social media

19. #2 digitalization of physical world
3D printing
maker movement/ DIY (DIYbio, DIYdrone)
industry 4.0

20. as a result:
#3 hybrid world
on/off, phygital, blended reality
lots of advantages:
engagement, reach, product
experience etc.

21. NEAR FUTURE

22. #4 internet of things
„Stop talking about smartphones
and start talking about the connected world”
CES 2013

23. you can ask
product not
the user

24. #5 big data/ predictive personalization
Gen Y:
I am what I share

25. we give away
the information about
ourselves
for a better product
or a lower price

26. #6 reputation capital/ identity as a currency
Internet economy based on trust:
allegro, airbnb, blablacar

27. FAR (AND VERY FAR) FUTURE

28. better than us,
replacing people,
working with people
shoulder to shoulder
MACHINES

29. #7 automatisation

30. #8 wearable computers
the biggest potential:
fitness/wellness,
health/ medicine,
infotainment
6-fold increase in sales
from 2011 to 2017

31. #9 robots
today
personal/ home robots market
grows 20% annually

32. telepresence
Watch the film: http://www.youtube.com/watch?v=XDLlOfsz6LY

33. Some of these predictions
may cause discomfort

34. But keep in mind, that every new solution
has its up and downsides

35. But when it comes to new technologies
there is no turning back
„If we’re not partnering with technology
we never gonna make it. [reach the consumer]”
Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola
Brand Matters Keynote: Marketing in the Cloud, CES 2013

36. This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Thank You
Natalia Hatalska, natalia@hatalska.com

37. Photos:
Slide 1: http://www.flickr.com/photos/adforce1/8100691354/sizes/o/in/photostream/
Slide 2: http://www.flickr.com/photos/rolandslakis/695083120/sizes/o/in/photostream/
Slide 3: http://www.flickr.com/photos/jadamson/5087528166/sizes/o/in/photostream/
Slide 4: http://3.bp.blogspot.com/-IuPSiAHiInc/TVrbE49_SGI/AAAAAAAABz0/WtcvOZjcCbA/s1600/Immortal.jpg
Slide 5: http://www.flickr.com/photos/morberg/3842815564/sizes/o/in/photostream/
Slide 6: http://www.flickr.com/photos/mateuszkosmider/7413126146/sizes/h/in/photostream/
Slide 7: http://endthelie.com/wp-content/uploads/2012/04/Fukushima-IAEA-and-TEPCO-reps.jpg
Slide 8: http://www.flickr.com/photos/trendfollowing/7402438920/sizes/h/in/photostream/
Slide 9: http://www.flickr.com/photos/expressmonorail/4601302443/sizes/l/in/photostream/
Slide 10: http://hatalska.com
Slide 11: http://www.flickr.com/photos/38659937@N06/4020413080/sizes/l/in/photostream/
Slide 13: http://www.flickr.com/photos/thomashawk/76244945/sizes/l/in/photostream/
Slide 14: http://www.flickr.com/photos/striatic/241843728/sizes/l/in/photostream/
Slide 16: http://www.flickr.com/photos/yourdon/3754271881/sizes/l/in/photostream/
Slide 17: http://www.flickr.com/photos/peterkaminski/325590008/sizes/l/in/photostream/
Slide 18: http://www.flickr.com/photos/nhojleunamme/8606560093/sizes/h/in/photostream/
Slide 19: MakerBot
Slide 20: http://www.flickr.com/photos/storrao/5171629051/sizes/o/in/photostream/
Slide 21: http://www.flickr.com/photos/gunnarhafdal/3535732168/sizes/o/in/photostream/
Slide 22: http://www.flickr.com/photos/uggboy/5263021903/sizes/l/in/photostream/
Slide 23: Beam
Slide 24: http://www.flickr.com/photos/christianmlau/8527814921/sizes/k/in/photostream/
Slide 25: http://www.flickr.com/photos/dracorubio/7303661260/sizes/h/in/photostream/
Slide 27: http://www.flickr.com/photos/expressmonorail/5836376246/sizes/l/in/photostream/
Slide 28: http://www.flickr.com/photos/flissphil/4204834041/sizes/l/in/photostream/
Slide 29: http://www.flickr.com/photos/ayanami_no03/4520065777/sizes/l/in/photostream/
Slide 31: http://farm4.staticflickr.com/3628/3544138630_30bd90d363_o.jpg
Slide 33: http://www.flickr.com/photos/suprspi/4146429624/sizes/l/in/photostream/
Slide 34: http://www.flickr.com/photos/bestrated1/151853989/sizes/o/in/photostream/
Slide 36: http://www.flickr.com/photos/kretyen/2628104710/sizes/o/in/photostream/