The mood of SXSW 2014 in 99 photos.

1. SXSW2014:
THROUGH A CAMERA LENS

2. #1: CITY

3. Austin downtown

5. Frost Bank Tower
(the first skyscraper in the US
to start construction after the 9/11 attacks)

6. #birdsthatsingatnight

7. Colorado river

8. #batsinaustin

9. 6th Street

16. Alamo Ritz cinema

17. #2: CONVENTION CENTRE & AROUND

18. queues

21. helping
hands (legs?)

22. Exhibit Hall 5
(the place of all keynotes)

23. robots…

25. …and
cyborgs

27. networking (indeed)
at Cafe Medici

32. Neighbors
premiere

33. Neighbors’ director and cast

35. EcoLight Garden

37. made
with Scotch tape

40. #3: TRANSPORT

41. festival shuttles

42. hotels shuttles

45. Catch a Chevy

46. #4: BRANDS
Instagram

47. cutting through
the clutter

65. #5: SOCIAL CHANGE

74. #6: SESSIONS

75. Prof. Jim Bower

76. Marc Webb keynote
(The Amazing Spider-Man)

77. Dean Kamen keynote

79. Anne Wojcicki keynote

82. Dana Brunetti (House of Cards)
and Randi Zuckerberg

83. Prof. Russ Tedrake
Prof. Tim Berners-Lee
Prof. Andrew Lo

87. Adam Savage
keynote

92. cookies
made of cricket flour

96. Chelsea Clinton
keynote

97. #7: PARTIES

98. well, didn’t get a chance to take part in any…
– what a pity, maybe next year :)

99. e: natalia@hatalska.com
@hatalskacom
facebook.com/hatalskacom
All photos © Natalia Hatalska, 2014