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Interactive Ad Proposal
1. PROPOSAL Interactive Advertisement CANADA 100 King Street West, Suite 3700Toronto, ON, M5X 1C9Tel: (416) 642 - 2544 Fax: (416) 644 - 8801 CAMBODIA 2nd Floor, Room 223 Block A, Phnom Penh CenterCorner of Sothearos & Sihanouk BlvdPhnom Penh, Cambodia Tel: (855) 23 - 211 - 719 Mobile: (855) 92 - 777 - 628 VIETNAM 7/9b Nguyen Thi Minh Khai St. Ben Nghe W., Dist.1 Ho Chi Minh City, Vietnam Tel: (84.8) 3810 4071 Fax: (84.8) 3810 4075 Web: www.clickcious.com
2. Agenda Who is ClickCious ? What Is Interactive Advertisement ? Products Concept Our Services Our Clients
3. Who is ClickCious ? Wow & Premium Mastering in IT applications and business development strategy Online – Market Research Interactive Advertisement E-commerce Advisory Social Networks We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses
4. Executive team HIEN QUACH Intelligence Business Advisor (IBA) Hien is co-founder of Vietcore, first mover in innovative & IT applications with more than 130 technicians and innovators. Hien brought to Clickcious with 10 years experience in Project Management in IT application and entertainment. Holding the position of Intelligence Business Advisor (IBA) is the core and heart of all business. Hien currently advises all CEO in so many business lines in Project Implementation, Human resources and Finance. ROBERT TRAN Business Development & Strategic Advisor Robert is one of the Asia Pacific Region’s leading international Business Development Strategy and Risk Management practitioners, with special emphasis on Canada & Southeast Asia. Bring in Clickcious 18 years experience, Robert’s recent clients include CBRE, ANZ Bank, ACE Life Insurance, Mobitel Cambodia, VMF Mobifone, Toyota, Denso, DKSH, Mindshare, Optimedia, Fujitsu, Solvay - Fournier, Bayer, etc… Prior to that Robert was Vice President of Strategy of PT Group, a "one billion USD" company; CEO of Glomed Pharmaceutical, one of the biggest Pharmaceutical Company in Indochina, CEO of TTGAS, top five Gasoline Company in Vietnam. Robert holds a B.Sc. in Pharmaceutical Chemistry, M.Sc. in Risk Management from McMaster University, Canada; Advanced Management Program (CEO Program) from Harvard University, USA; PhD Degree in Business Development Strategy from University of Bolton, UK. TRUONG PHAM Chief Executive Officer (CEO) Truong is one of well known Guru in IT applicationandentertainment. With almost 10 years experience, Truong previously founded and was CEO of Vietcore, first mover in innovative & IT applications with more than 130 technicians and innovators. Successful launching several “WOW” products in the market such as Interactcore, I-world, Mappads, Truong totally convinced and met top line expectations of all clients such as Canon, Friso Dutch Lady, ANZ bank, etc… Truong makes Clickcious being Market Leader in Non-traditional Advertising; First Mover in Digital Business Consulting; Market Intelligence in Market research; Trusted Network for Corporate and Individual LOAN LE Creative Director With more than 8 years experience, Loan brought to Clickcious an excellent foundation of creative. Together with practical field, Loan is currently Lecturer at University of Fine Arts, mastering the subjects of Creative, Innovative, and Art. Prior to that Loan was Art Director at Lapphuong Company; Director at Vietsouce Co., LTD; Manager at Golden Dragon JSI Co; and Designer at VTC Online
5. What is Interactive Advertisement ? Interactive Display Advertisement: People can play game or effect display contents by Floor, Wall, Window, Table, Big Screen,..People can interact with your brand in some location: Shopping Center, Building, Airport, Cinema,… ENHANCING BRAND AWARENESS AND REACH The visual imagery of an interactive ad can generate awareness about a brand, product or need DIRECT RESPONSE Interactive advertising can generate an immediate direct response by play game or contents TARGETING Media buyers can select the right network location INTERACTIVE BRAND/PRODUCT
6. What is Interactive Advertisement ? Compare With Other Media Consumer Response “I felt the interactive display was entertaining and fun to watch” 49% 50% 14% 25% 48% 5 Score 6 Score 7 Score 25% “It seemed like other people around me were also enjoying the interactive display” 13% 4% 5% 22% 63% 0% 5 Score 6 Score 7 Score Printed Poster Plasma Screen Interactive Display 1 Out Of 2 Consumers Stop To View Or Interact Average Watch 5 Mn In Interactive Ad 500 400 300 200 100 0 PARTICIPANT (stopped to interact) 14% PASSERBY (did not explicitly view or interact) 51% Mobile Ad VIEWER (looked directly at display) 35% Billboard plama Radio News paper Web Ad TV Spot Interactive Ad
8. Products Concept - Outdoor Kiosk Store Front Mobile Display Projector Window
9. Interactive Ad System & Report Gesture Recognition System admin online for customer Color Recognition Counter report real-time Face Recognition Upload, Remote, Control by Internet
12. Our Services INTERACTIVE ADVERTISEMENT Market Leader in Non-traditional Advertising E-COMMERCE ADVISORY First Mover in Digital Business Consulting WOW & PREMIUM Service SOCIAL NETWORKS Trusted Network for Corporate and Individual ONLINE – MARKET RESEARCH Market Intelligence
13. Our Clients HOTEL BEAUFORT HOTEL, SINGAPORE CARLTON, SINGAPORE CROWN PLAZA HOLIDAY INN, CHENGDU HYATT REGENCY, SINGAPORE MANDARIN HOTEL, SHANGHAI MANDARIN HOTEL, SINGAPORE MERITUS NEGARA, SINGAPORE ORCHARD HOTEL PAN PACIFIC HOTEL RAFFLES HOTEL, SINGAPORE SHERATON TOWERS, SINGAPORE THE FULLERTON, SINGAPORE FINANCE & BANKS ACE LIFE INSURANCE BANQUE DE PARIS CANADIA BANK DBS BANK GOVERNMENT INVESTMENT HSBC CORPORATION OCBC BANK POSBANK ORGANIZATIONS ABBOTT LABORATORIES AMERICAN STANDARD AVON BAYER BUREAU VERITAS CB RICHARD ELLIS CROWN SAIGON DENSO DHL DKSH DUMEX MILK FPT GTZ IBM JTI MEKOVET MICROSOFT, SINGAPORE MINDSHARE ORGANIZATIONS MOBITEL CAMBODIA MINH LO EXOTISSIMO MY DUC CERAMIC NESTLE NIKE NTS OPTIMEDIA P&O NEDLLOYD PIERRE CARDIN (JAKARTA) QB MORE SAN MIGUEL PURE FOOD SCHNEIDER – ELECTRIC SANOFI – AVENTIS TOYOTA UNILEVER VIETNAM AIR CATERERS VIETNAM FLOURMILLS VMS MOBILE
