Thank you and good morning. I’m delighted to be here in Singapore for the very first time. Today I’m going to talk to you about meeting the challenges of Internet PR. In a way it’s a strange title, because these challenges have already been around for ten years and if we haven’t met them by now, then we have a lot of catching up to do! However, I see today being more about how we meet the new challenges that the Internet presents. We are finally starting to see the Internet deliver one of the original objectives outlined by its inventor Tim Berners-Lee – to be a space for sharing information. Not a space for advertising. Not a space for marketing. Not a space for broadcasting. Not a space for selling. A space for sharing . A space… for communication . And as communicators ourselves, we need to understand and listen to what information is being shared because some of it may be about the products, brand, companies and organisation we represent. On occasions we will need to engage with these communities, and we may even be brave enough to encourage this communication.
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