An academically peer reviewed digital transformation framework. Taught by leading universities, used by hundreds of organisations around the world. This framework uses modern data sources to help guide organisational leaders, digital marketers and technology professionals to create a sustainable, innovative engine of growth through digital transformation.

1. Covering Strategy, Culture,
Communications, Business Process,
Innovation, Technology & Data
© 2016 all rights reserved Ion Technologies LTD
DIGITAL TRANSFORAMTION
FRAMEWORK

2. STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION
= DIGITAL TRANSFORMATION
CHANGE BLOCKS FOR DIGITAL TRANSFORMATION

3. STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PRO
INNO+ +
DIGI
DIGITAL TRANSFORMATION STRATEGY REQUIRES
CLOSE ALIGNMENT WITH CULTURAL CHANGE
A good digital transformation strategy can easily be unpicked if the organisational culture objects to it.

4. MARKET 3
RESOURCES 4
CUSTOMER 2
YOURSELF 1
1
DIAGNOSIS
2
DIRECTION
3
DETERMINATION
STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION
TRANSFORMATION PLANNING PROCESS
A digital transformation framework evolves over three cycles.
PHASE 1: DIAGNOSIS Throughly diagnose the business challenges (external help advised).
PHASE 2 DIRECTION: present the strategic options for transformation based upon the Ionology quadrant
and supporting data.
PHASE 3: DETERMINATION Determine which strategic play you’re going to make using the 7 Principles of
Digital Business Strategy Framework

5. Milemarkers Projects Tasks
7
Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
DIGITAL TRANSFORMATION FRAMEWORK STRATEGY
& CULTURE +
© 2016 all rights reserved Ion Technologies LTD

6. YOURSELF
CUSTOMER
MARKET
RESOURCES
Diagnosis
Strategic Ambition
Competitors
Proposition
Force=ma
Volume Time
Talent
Cash
1 3
2 4
Task
Intent
Unique Value Proposition
YOURSELF
CUSTOMER
MARKET
RESOURCES
Diagnosis
Strategic Ambition
Competitors
Proposition
Force=ma
Volume Time
Talent
Cash
1 3
2 4
Task
Intent
Unique Value Proposition
DIGITAL TRANSFORMATION MICRO ANALYSIS

7. MARKET 3
RESOURCES 4
CUSTOMER 2
YOURSELF 1
Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
Milemarkers Projects Tasks
7
IONOLOGY QUADRANT - USE DATA TO PLOT CURRENT & FUTURE POSITION

8. MARKET 3
RESOURCES 4
CUSTOMER 2
YOURSELF 1
0
25
50
75
100
M1 M2 M3 M4 M5 M6
Advocacy Attention Authority Prime
© All Rights Reserved
GROWTH PROFILE PER QUADRANT

9. MARKET 3
RESOURCES 4
CUSTOMER 2
YOURSELF 1
POSSIBLE PLAY…
TALENT
HEAVEY
CASH
HEAVY
TIME
HEAVEY

10. MORE INFORMATION ON THE IONOLOGY
DIGITAL TRANSFORMATION FRAMEWORK
Ionology have produced over 200 transformation strategies. None of them have ever been written documents. All of them
have been explainer videos.
In a test carried out by Ionology in partnership with a client company in Dublin, we sent out a written PDF of the transformation
strategy to all staff. Less than 2% of the staff downloaded it. 1% admitted to have skim read it.
When the strategy was presented as a sequence of short videos, 80% of staff watched it. For more information on the software
used go to http://www.ionology.com/digital-transformation-software/
To review the introductory training course on digital transformation or to find out more on how to use the framework go here:
http://www.ionology.com/digital-transformation-training/
NB: This framework is under copyright. While you can use it on a personal basis within your organisation it can not be used
commercially without full written consent of the author or via a partnership agreement. To become an Ionology partner go
here: http://www.ionology.com/become-a-partner/
STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION