Digital Transformation - Predict Conference Dublin 6 oct 2016

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A 15 minute case study of how an Irish business transformed using predictive modelling to create a unique value proposition and win market share.

Niall McKeown
@niallmckeown 
© 2016 all rights reserved Ion Technologies LTD
Predict Conference
4th October 2016

Disruptive Innovation

DISRUPTIVE INNOVATION MODEL

DISRUPTIVE INNOVATION MODEL
Xerox Canon
Sustaining Innovation Disruptive Innovation

Possible Theft Here

STRATEGY
& CULTURE +
Customer  
Volume
How Customer Perceives  
Your Business
Lens Lock [ UK/Toursim]
5
6
Where are we now?
Where can we go?
IONOLOGY STRATEGY QUADRANT

STRATEGY
& CULTURE +
GROWTH PROFILES
0
25
50
75
100
T1 T2 T3 T4 T5 T6
Advocacy Attention Authority Prime
Time
Growth

Niall McKeown
@niallmckeown 
© 2016 all rights reserved Ion Technologies LTD
Predict Conference
4th October 2016

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The 5 Change Blocks of Digital Transformation, supporting slides. To accompany this video: https://youtu.be/Qkw41DTrLt8 Technology doesn't transform an organisation. People do, enabled by technology. Yet we spend disproportionately more on technology than we do on 'transformation'. This video and slides explains that digital transformations typically fail to see a return on capital invested unless attention is given to the '5 change blocks'. The 5 Change Blocks of Digital Transformation is a simple framework that explains the relationship between leadership, communications, innovation, technology and data. Digital Transformation Frameworks: https://www.ionology.com/digital-transformation-framework/ Talk to Ionology about your digital transformation challenges https://www.ionology.com/contact-us/ Connect with Prof. Niall McKeown on LinkedIn: https://www.linkedin.com/in/niallmckeown/ Connect with Ionology on LinkedIn: https://www.linkedin.com/company/ionology

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Digital Transformation - Predict Conference Dublin 6 oct 2016

1. Niall McKeown @niallmckeown  © 2016 all rights reserved Ion Technologies LTD Predict Conference 4th October 2016

2. Disruptive Innovation

3. DISRUPTIVE INNOVATION MODEL

4. DISRUPTIVE INNOVATION MODEL Xerox Canon Sustaining Innovation Disruptive Innovation

5. Possible Theft Here

6. STRATEGY & CULTURE + Customer   Volume How Customer Perceives   Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT

7. STRATEGY & CULTURE + GROWTH PROFILES 0 25 50 75 100 T1 T2 T3 T4 T5 T6 Advocacy Attention Authority Prime Time Growth

8. Niall McKeown @niallmckeown  © 2016 all rights reserved Ion Technologies LTD Predict Conference 4th October 2016