co-creation innovation promise mcpc2011 creativity alice in wonderland customer market research foresight customer c space through the looking glass lewis carroll vader skywalker wba starwars drury campbell boots coates the force hero's journey lucas storytelling esomar communispace aura international laurea sid service design helsinki 2012 food & drink fdin guerrilla customer inside open innovation business 2.0 organization customer-centricity future mass-customisation lift11 co-creation event 2010 cca nick coates
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