This document discusses 10 questions that will define the future of television. It outlines how television is facing major challenges and disruption from new technologies and digital media. Key points include television transitioning from traditional channels and networks to on-demand streaming accessed across multiple screens anytime; content being created and shared by both professional producers and users; and television evolving from a passive viewing experience to an interactive and immersive one.
16. TELEVISION: STRENGTHS
• Local TV: news, weather
sports
• Network TV: premium
content & national reach
• Cable TV: a better business
model
TV’S GOLDEN AGE
17. TELEVISION: WEAKNESSES
• Seismic technology shift
• Video is everywhere
• TV is just an application
• Legacy business model
• Digital creates new media
• Protective of status quo
• Don’t think like ‘digital natives’
TV’S DEATH THROE
18. INTENSE COMPETITION
Content is digital
Internet connects everything
New devices proliferating
New types of programming
New types of networks
New business models
20. PUT YOU IN “YOUTUBE”
• 48 hours per minute
• 3 billion views per day
• 44% of WW video views
• 33% of US video views
• 21 hours per month
• #2 search engine
• 10,000 content partners
• YouTube’s 100+ premium channels - like early cable TV
21. IT’S A SOCIAL WORLD
• TV is chasing social
• Tweets = engagement
• “Likes” = customers
• Followers = dialog
• Subscribers = $$
• Don’t forget the blogs
23. TEN QUESTIONS
• What is a channel? • How do you share?
• What is a remote? • Where do you watch?
• What is a screen? • How do you create?
• What is an ad? • How do you participate?
• How do you watch? • What is reality?
24. WHAT IS A CHANNEL?
• Internet: always on
• Videoon-demand:
downloads &
streams
• OTT: websites are
networks
• Time- and place-
shifted
25. WHAT IS A REMOTE?
• Keyboard
• Second Screen (touch)
• Gestural interfaces
• Voice command
• Facial recognition
• Glasses, watches
26. WHAT IS A SCREEN?
• TVis an application, not a
device
• Screens are everywhere
• Screens get huge
• Screens in our pocket
27. WHAT IS AN AD?
• Personalized, targeted
• The Virtual Self
• Interactive
• T-commerce, M-commerce
• Content as brand, brand as
content
28. HOW DO YOU WATCH?
• Watch with friends (real &
virtual)
• Motion capture, telepresence
& holograms
• Interact w/content &
characters
• Viewing becomes persistent &
immersive (transmedia)
29. HOW DO YOU SHARE?
• Social graph integrated at
every level
• Content discovery is social
• Sharing reflected in content
formats
30. WHERE DO YOU WATCH?
• Screens are pervasive
• Vivid portable screens
• Content (TV) follows you
• Cloud storage
• Stop & start all day
31. HOW DO YOU CREATE?
• UGC as an emergent form
• Faster, better, cheaper tools
• Crowd-sourced production
• Proliferation of outlets
• The rise of the fan/producer
32. HOW DO YOU PARTICIPATE?
• Merger of story forms
(linear, games, distributed)
• Riseof collaborative
narratives
• Integration of big data
• Fan voting for more than
just stars
33. WHAT IS REALITY?
• Multi-sensory experience
• Perfected 3D
• Holographic video
• Olfactory and tactile
• Multiple POVs and camera
angles
35. TOMORROW IS NOW ...
• IP-enabled TVs/screens • Pervasive social graph
• Content in the cloud • “Expanded” TV shows
• Over-the-top networks • Browsers & search across
delivery systems
• Apps (TVs, mobile)
• The virtual self: content
• Powerful mobile devices follows people
• Voice & gestural command
36. NICK DEMARTINO
• TWITTER: • WEBSITE:
@nickdemartino www.nickdemartino.net
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