Long-term mobile strategy for staying ahead of the curve Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online. Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve? In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end. What will I get out of this session? - Knowledge of techniques and methodologies for mobile IXD - Knowledge of how context impacts the mobile user experience - An understanding of how new technologies are changing mobile - A sense of where mobile is headed Who should attend? - User experience professionals - Interaction designers - Product managers - Marketing managers - Others who want to learn about mobile IXD

1. Mobile Interaction DesignPresented by Nick Finck

2. About Me User Experience Evangelist Blink Interactive Personal Site NickFinck.com Twitter @nickf Nominated Seattle’s sexiest geek Photo by Jeff Croft - http://bit.ly/g0hPil

3. Twitter hashtag: #MobileIXD

4. Overview Tools Methodology What’s next Strategy Q&A

5. You’re just a tool

6. “Sketching is a low fidelity way to quickly iterate on design.”

7. Sketching KC Oh sketches Brandon Ewoldt sketches Michael Angeles sketches Anthony Armendariz sketches

8. Sketching Stencils Design Commission iPhone Stencil Design Commission Android Stencil Design Commission iPad Stencil Design Commission Website Stencil

9. Sketching Pads Design Commission iPhone Sketch Pad Design Commission iPad Sketch Pad

10. “Wireframesare simply a tool for communicatingdesign decisions.”

11. Wireframes Nick Finck wireframes Paul Trow wireframes James Yoon wireframes Annie Fang wireframes

12. Wireframe Software OmniGroupOmniGraffle Microsoft Visio Axure RP ProtoShare

13. Wireframe Stencils Konigi Wireframe Stencil MarlinMobile Android Wireframe Stencil Theresa Neil iPhone Wireframe Stencil Cvilly Touch Gesture Reference

14. “Prototypes are a quick and easy way to show intended design behavior.”

15. Prototyping RodolpheCourtier Paper Prototype NPR Paper Prototype Braman, Lau, & Nomikos Paper Prototype Notepod Paper Prototype

16. “So get yourself some paper & duct tape, and go build something freak’n cool.”

17. A word about methodology

18. We worry about browsers, code, OSs,…

19. …and what is a mobile platform.

20. Who cares!

21. Besides, Tablets are really just PADDs.

22. …No, really!

23. Observe how people use it!

24. “Testing with userstakes the guesswork out of projects.”

25. People don’t care about the tech!

26. “The best thing a mobile interaction designer can do is observe human behavior.”

27. A little story about touch-screens

28. What’s going to broadside us?

29. Gestural Interface Oblong’s G-Speak gestural interface

31. Wearable MIT Media Lab’s Sixth Sense wearable gestural interface

33. Foldable Kyocera’s concept foldable phone

34. Flexible Skiff Reader "Metal Foil" touchscreen display

35. Paper-Thin Human Media Lab at Queen’s University’s prototype electronic paper phone

38. Let’s talk strategy

39. “We can't solve problems by using the same kind of thinking we used when we created them.” - Albert Einstein

40. Throw away the mobile strategy.

41. “In the end it’s not your mobile web strategy or app-store strategy. It’s just plain strategy.” - Josh Clark, UX-Lx, May 2011

42. Not everyone’s boss is David Brent

43. …They are more like Neil Godwin.

44. Show them the evidence.

45. Thank You

46. Questions

47. Follow-up questions Consulting: BlinkInteractive.com Personal: NickFinck.com Email: nick@blinkinteractive.com Twitter: @nickf