SlideShare a Scribd company logo
1 of 16
Download to read offline
The Commoditization &
Fragmentation of the IA
Community
Nick Finck
April 9, 2010




                          IA Summit - Phoenix
WITH
                     ROBO
The Commoditization &          TS
Fragmentation of the IA
Community
Nick Finck
April 9, 2010




                          IA Summit - Phoenix
Let’s do
a quick
survey
First, some
Ground Rules
It is not all
   about you




illustration by Joe Altreio
No need to place
 blame or be
 defensive



illustration by Joe Altreio
Let’s not get into
   a debate about
   defining the
   damn thing


illustration by Joe Altreio
We’re not
  going to solve
  everyone’s
  problem


illustration by Joe Altreio
Now for the
Questions
Do you feel loved
  as an IA?




illustration by Joe Altreio
What are your
  challenges
  as an IA?



illustration by Joe Altreio
What is the
  future of IA?




illustration by Joe Altreio
How are we
  doing so far?




illustration by Joe Altreio
Thank you!
Robot illustrations
by Joe Altreio!




JoeAlterio.com
nick@blueflavor.com




illustration by Joe Altreio

More Related Content

Viewers also liked

Desert De Les Palmes 2ª Correcció
Desert De Les Palmes 2ª CorreccióDesert De Les Palmes 2ª Correcció
Desert De Les Palmes 2ª Correccióguestf87076
 
Social and business activities alignment
Social and business activities alignmentSocial and business activities alignment
Social and business activities alignmentBertrand DUPERRIN
 
Putting conversations into processes
Putting conversations into processesPutting conversations into processes
Putting conversations into processesBertrand DUPERRIN
 
Routers BY RAJIT(9816115641)
Routers BY RAJIT(9816115641)Routers BY RAJIT(9816115641)
Routers BY RAJIT(9816115641)C.U
 
{Community} Launch Wpf
{Community} Launch   Wpf{Community} Launch   Wpf
{Community} Launch WpfTeamDev
 
Communities & Communication in VeSeL
Communities & Communication in VeSeLCommunities & Communication in VeSeL
Communities & Communication in VeSeLJoshua Underwood
 
The Life Cycle Of A Wireframe: LOL Cats Style
The Life Cycle Of A Wireframe: LOL Cats StyleThe Life Cycle Of A Wireframe: LOL Cats Style
The Life Cycle Of A Wireframe: LOL Cats StyleNick Finck
 
Ch12 OS
Ch12 OSCh12 OS
Ch12 OSC.U
 
Is This Clickable? - Change how you look at the web
Is This Clickable? - Change how you look at the webIs This Clickable? - Change how you look at the web
Is This Clickable? - Change how you look at the webccalnan
 
Presentazione velia sartoretti
Presentazione velia sartorettiPresentazione velia sartoretti
Presentazione velia sartorettiTeamDev
 
The Rationale for Semantic Technologies
The Rationale for Semantic TechnologiesThe Rationale for Semantic Technologies
The Rationale for Semantic TechnologiesMike Bergman
 
Triste Verita
Triste VeritaTriste Verita
Triste Veritamakmo
 
Tales of an Open Scholar
Tales of an Open ScholarTales of an Open Scholar
Tales of an Open Scholarethan.watrall
 
Triste Verita
Triste VeritaTriste Verita
Triste Veritamakmo
 
Pink Aveona
Pink AveonaPink Aveona
Pink Aveonaanaq
 
Programas De
Programas DeProgramas De
Programas Detat
 
Indigenous wisdom and science gaugau tavana
Indigenous wisdom and science gaugau tavanaIndigenous wisdom and science gaugau tavana
Indigenous wisdom and science gaugau tavanakathygallucci
 
Ch11 OS
Ch11 OSCh11 OS
Ch11 OSC.U
 

Viewers also liked (20)

Desert De Les Palmes 2ª Correcció
Desert De Les Palmes 2ª CorreccióDesert De Les Palmes 2ª Correcció
Desert De Les Palmes 2ª Correcció
 
Social and business activities alignment
Social and business activities alignmentSocial and business activities alignment
Social and business activities alignment
 
Slide 1
Slide 1Slide 1
Slide 1
 
Putting conversations into processes
Putting conversations into processesPutting conversations into processes
Putting conversations into processes
 
Routers BY RAJIT(9816115641)
Routers BY RAJIT(9816115641)Routers BY RAJIT(9816115641)
Routers BY RAJIT(9816115641)
 
{Community} Launch Wpf
{Community} Launch   Wpf{Community} Launch   Wpf
{Community} Launch Wpf
 
Communities & Communication in VeSeL
Communities & Communication in VeSeLCommunities & Communication in VeSeL
Communities & Communication in VeSeL
 
The Life Cycle Of A Wireframe: LOL Cats Style
The Life Cycle Of A Wireframe: LOL Cats StyleThe Life Cycle Of A Wireframe: LOL Cats Style
The Life Cycle Of A Wireframe: LOL Cats Style
 
Ch12 OS
Ch12 OSCh12 OS
Ch12 OS
 
Is This Clickable? - Change how you look at the web
Is This Clickable? - Change how you look at the webIs This Clickable? - Change how you look at the web
Is This Clickable? - Change how you look at the web
 
Presentazione velia sartoretti
Presentazione velia sartorettiPresentazione velia sartoretti
Presentazione velia sartoretti
 
The Rationale for Semantic Technologies
The Rationale for Semantic TechnologiesThe Rationale for Semantic Technologies
The Rationale for Semantic Technologies
 
Triste Verita
Triste VeritaTriste Verita
Triste Verita
 
Tales of an Open Scholar
Tales of an Open ScholarTales of an Open Scholar
Tales of an Open Scholar
 
Wake County
Wake CountyWake County
Wake County
 
Triste Verita
Triste VeritaTriste Verita
Triste Verita
 
Pink Aveona
Pink AveonaPink Aveona
Pink Aveona
 
Programas De
Programas DeProgramas De
Programas De
 
Indigenous wisdom and science gaugau tavana
Indigenous wisdom and science gaugau tavanaIndigenous wisdom and science gaugau tavana
Indigenous wisdom and science gaugau tavana
 
Ch11 OS
Ch11 OSCh11 OS
Ch11 OS
 

More from Nick Finck

The UX Disciplines
The UX DisciplinesThe UX Disciplines
The UX DisciplinesNick Finck
 
Page Description Diagrams
Page Description DiagramsPage Description Diagrams
Page Description DiagramsNick Finck
 
Mobile Interaction Design & Strategy
Mobile Interaction Design & StrategyMobile Interaction Design & Strategy
Mobile Interaction Design & StrategyNick Finck
 
The cross channel experience - UXLx
The cross channel experience - UXLxThe cross channel experience - UXLx
The cross channel experience - UXLxNick Finck
 
The cross channel experience
The cross channel experienceThe cross channel experience
The cross channel experienceNick Finck
 
User Research in the Wild
User Research in the WildUser Research in the Wild
User Research in the WildNick Finck
 
The Future of Technology and Information
The Future of Technology and InformationThe Future of Technology and Information
The Future of Technology and InformationNick Finck
 
Mobile Information Architecture and Interaction Design (InfoCamp 2010)
Mobile Information Architecture and Interaction Design (InfoCamp 2010)Mobile Information Architecture and Interaction Design (InfoCamp 2010)
Mobile Information Architecture and Interaction Design (InfoCamp 2010)Nick Finck
 
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction DesignMobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction DesignNick Finck
 
How content strategy fits into the user experience
How content strategy fits into the user experienceHow content strategy fits into the user experience
How content strategy fits into the user experienceNick Finck
 
User experience utopia - interact seattle
User experience utopia - interact seattleUser experience utopia - interact seattle
User experience utopia - interact seattleNick Finck
 
Mobile Web User Experience
Mobile Web User ExperienceMobile Web User Experience
Mobile Web User ExperienceNick Finck
 
Sustainable UX
Sustainable UXSustainable UX
Sustainable UXNick Finck
 
The Ten Commandments Of User Experience
The Ten Commandments Of User ExperienceThe Ten Commandments Of User Experience
The Ten Commandments Of User ExperienceNick Finck
 
The Future Of IA
The Future Of IAThe Future Of IA
The Future Of IANick Finck
 
User Experience Utopia (Ad Club Seattle)
User Experience Utopia (Ad Club Seattle)User Experience Utopia (Ad Club Seattle)
User Experience Utopia (Ad Club Seattle)Nick Finck
 
The Life Cycle of a Wireframe
The Life Cycle of a Wireframe The Life Cycle of a Wireframe
The Life Cycle of a Wireframe Nick Finck
 
User Experience Utopia
User Experience UtopiaUser Experience Utopia
User Experience UtopiaNick Finck
 

More from Nick Finck (20)

The UX Disciplines
The UX DisciplinesThe UX Disciplines
The UX Disciplines
 
Page Description Diagrams
Page Description DiagramsPage Description Diagrams
Page Description Diagrams
 
Mobile Interaction Design & Strategy
Mobile Interaction Design & StrategyMobile Interaction Design & Strategy
Mobile Interaction Design & Strategy
 
The cross channel experience - UXLx
The cross channel experience - UXLxThe cross channel experience - UXLx
The cross channel experience - UXLx
 
The cross channel experience
The cross channel experienceThe cross channel experience
The cross channel experience
 
Mobile UX
Mobile UXMobile UX
Mobile UX
 
User Research in the Wild
User Research in the WildUser Research in the Wild
User Research in the Wild
 
The Future of Technology and Information
The Future of Technology and InformationThe Future of Technology and Information
The Future of Technology and Information
 
Mobile Information Architecture and Interaction Design (InfoCamp 2010)
Mobile Information Architecture and Interaction Design (InfoCamp 2010)Mobile Information Architecture and Interaction Design (InfoCamp 2010)
Mobile Information Architecture and Interaction Design (InfoCamp 2010)
 
Mobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction DesignMobile Information Architecture and Interaction Design
Mobile Information Architecture and Interaction Design
 
How content strategy fits into the user experience
How content strategy fits into the user experienceHow content strategy fits into the user experience
How content strategy fits into the user experience
 
User experience utopia - interact seattle
User experience utopia - interact seattleUser experience utopia - interact seattle
User experience utopia - interact seattle
 
Mobile Web User Experience
Mobile Web User ExperienceMobile Web User Experience
Mobile Web User Experience
 
Sustainable UX
Sustainable UXSustainable UX
Sustainable UX
 
The Ten Commandments Of User Experience
The Ten Commandments Of User ExperienceThe Ten Commandments Of User Experience
The Ten Commandments Of User Experience
 
Mobile UX
Mobile UXMobile UX
Mobile UX
 
The Future Of IA
The Future Of IAThe Future Of IA
The Future Of IA
 
User Experience Utopia (Ad Club Seattle)
User Experience Utopia (Ad Club Seattle)User Experience Utopia (Ad Club Seattle)
User Experience Utopia (Ad Club Seattle)
 
The Life Cycle of a Wireframe
The Life Cycle of a Wireframe The Life Cycle of a Wireframe
The Life Cycle of a Wireframe
 
User Experience Utopia
User Experience UtopiaUser Experience Utopia
User Experience Utopia
 

Recently uploaded

3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptxmary850239
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxProf. Kanchan Kumari
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandDr. Sarita Anand
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargavJitendra Bhargav
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderDr. Bruce A. Johnson
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...Nguyen Thanh Tu Collection
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfSumit Tiwari
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxDhatriParmar
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsDhatriParmar
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxiammrhaywood
 
LEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollLEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollDr. Bruce A. Johnson
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptxmary850239
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxDhatriParmar
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17Celine George
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfdogden2
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxDr. Santhosh Kumar. N
 

Recently uploaded (20)

3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargav
 
t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational Leader
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptx
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian Poetics
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
 
LEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollLEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community Coll
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptx
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdf
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
 

The commoditization and fragmentation of the ia community