5. Technical Requirements – e.g. What is technically and organizationally feasible?User Needs Technical Requirements Business Objectives User Needs – e.g. What do users need for a good experience? Adapted from “Human-Centered Design” by IDEO
14. What is the User Experience? Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
15. What is the User Experience? Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
16. What is the User Experience? Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
17. What is the User Experience? Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
18. What is the User Experience? Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
19. What is the User Experience? Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
20. What is the User Experience? Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
22. The Six Core Disciplines of User Experience Identifying and organizing information within a product or system in a purposeful & meaningful way. Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Information Architecture Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design
23. Identifying and organizing information within a product or system in a purposeful & meaningful way. The Six Core Disciplines of User Experience Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Search Taxonomy Findability Information Architecture Information Architecture Content Strategy User Research Information Analysis Library Science Information Architecture Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design Information Design Information Strategy Wayfinding
24. The Six Core Disciplines of User Experience Identifying and organizing information within a product or system in a purposeful & meaningful way. Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Information Architecture Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design
25. Identifying and organizing information within a product or system in a purposeful & meaningful way. Information Architecture The Six Core Disciplines of User Experience Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. UX Design Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design
26. Career Progression Director Manager Lead IA / Team Lead Intern Information Architect (junior, mid-level, Senior)