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The User Experience Disciplines
Overview User-Centered Design (UCD) User Experience (UX) Disciplines of UX Core Tools & Skills
User-Centered Design
What is User-Centered Design?  User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project. While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs. ,[object Object]
Technical Requirements – e.g. What is technically and organizationally feasible?User Needs Technical Requirements Business Objectives User Needs – e.g. What do users need for a good experience? Adapted from “Human-Centered Design” by IDEO
User Experience
What is the User Experience? User Experience (UX) is about how a person feels about using a system or device. Useful Desirable Usable It is: ,[object Object]
Subjective
Philosophical
DynamicIt is not: ,[object Object]
Objective
Procedural
StaticValuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
What is the User Experience? Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
Disciplines
The Six Core Disciplines of User Experience Identifying and organizing information within a product or system in a purposeful & meaningful way. Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Information Architecture Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual  Design
Identifying and organizing information within a product or system in a purposeful & meaningful way. The Six Core Disciplines of User Experience Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Search Taxonomy Findability Information Architecture Information Architecture Content Strategy User Research Information Analysis Library Science Information Architecture Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual  Design Information Design Information Strategy Wayfinding
The Six Core Disciplines of User Experience Identifying and organizing information within a product or system in a purposeful & meaningful way. Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Information Architecture Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual  Design
Identifying and organizing information within a product or system in a purposeful & meaningful way. Information Architecture The Six Core Disciplines of User Experience Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. UX Design Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual  Design
Career Progression Director Manager Lead IA / Team Lead Intern Information Architect (junior, mid-level, Senior)
Core tools & skills
Resume & references
Online presence & portfolio

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The UX Disciplines

  • 1. The User Experience Disciplines
  • 2. Overview User-Centered Design (UCD) User Experience (UX) Disciplines of UX Core Tools & Skills
  • 4.
  • 5. Technical Requirements – e.g. What is technically and organizationally feasible?User Needs Technical Requirements Business Objectives User Needs – e.g. What do users need for a good experience? Adapted from “Human-Centered Design” by IDEO
  • 7.
  • 10.
  • 13. StaticValuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 14. What is the User Experience? Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 15. What is the User Experience? Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 16. What is the User Experience? Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 17. What is the User Experience? Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 18. What is the User Experience? Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 19. What is the User Experience? Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 20. What is the User Experience? Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.” Useful Desirable Usable Valuable Accessible Findable Credible ”The User Experience Honeycomb" by Peter Morville
  • 22. The Six Core Disciplines of User Experience Identifying and organizing information within a product or system in a purposeful & meaningful way. Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Information Architecture Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design
  • 23. Identifying and organizing information within a product or system in a purposeful & meaningful way. The Six Core Disciplines of User Experience Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Search Taxonomy Findability Information Architecture Information Architecture Content Strategy User Research Information Analysis Library Science Information Architecture Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design Information Design Information Strategy Wayfinding
  • 24. The Six Core Disciplines of User Experience Identifying and organizing information within a product or system in a purposeful & meaningful way. Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. Information Architecture Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design
  • 25. Identifying and organizing information within a product or system in a purposeful & meaningful way. Information Architecture The Six Core Disciplines of User Experience Planning for the creation, delivery, and governance of useful, usable content. Understanding the people who use a product or system through observations. UX Design Content Strategy User Research Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Measuring the quality of a user’s experience when interacting with a product or system. Interaction Design Usability Evaluation Visual Design
  • 26. Career Progression Director Manager Lead IA / Team Lead Intern Information Architect (junior, mid-level, Senior)
  • 27. Core tools & skills
  • 29. Online presence & portfolio
  • 32. Not everyone’s boss is Michael Scott
  • 33. …They are more like David Wallace.
  • 36. Follow-up questions Consulting: BlinkInteractive.com Personal: NickFinck.com Email: nick@blinkinteractive.com Twitter: @nickf