A curated list
Originally via
http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts
There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 70+ infographics
1. PAID
OWNED
EARNED
Media
AKA-POEM
Curated List of 70+
POEM Infographics /
Models with links
2. FORRESTER SAYS SOCIAL DOESN’T DRIVE
ONLINE SALES, AND WHY THAT’S FINE
http://davefleet.com/2012/09/forrester-email-search-drive-online-sales-social/
3. EARNED & SOCIAL MEDIA STRATEGY
– WHAT’S THE DIFFERENCE?
http://www.previewnetworks.com/blog/earned-social-media-strategy-difference/
4. SAMPLE MARKETING PLAN WITH PAID,
OWNED, EARNED AND SHARED MEDIA
http://www.pearanalytics.com/blog/2014/sample-marketing-plan-with-paid-
owned-earned-and-shared-media/
5. POEM MODELS ALSO AVAILABLE AS AN
EMBEDDABLE, RESPONSIVE,
COLLABORATIVE LIST ON LISTLY
• Via http://list.ly/list/Rt3-70-
plus-paid-owned-earned-and-
shared-media-models-
graphics-posts
• http://list.ly/preview/Rt3
• Am I missing a model or a
significant post on POEM?
• Please add to the list.
6. OWNED VS. EARNED MEDIA:
MEASURING THE ROI
http://spinsucks.com/communication/owned-vs-earned-media-measuring-
the-roi/
7. MCKINSEY: NEW MARKETING
VOCAB - HIJACKED & SOLD MEDIA
http://www.mckinsey.com/insights/marketing_sales/
beyond_paid_media_marketings_new_vocabulary
8. A DEFINITION OF PAID,
EARNED AND OWNED MEDIA
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-
strategy/new-media-options/
9. THE INTEGRATION OF PAID, EARNED
AND OWNED MEDIA; AND THE
IMPORTANCE OF ALL THREE
https://thornleyfallis.ca/the-integration-of-paid-owned-and-earned-media-
and-the-importance-of-all-three/
10. DEFINING EARNED, OWNED
AND PAID MEDIA
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-
owned-and-paid-media.html
11. WRITE A POEM TO YOUR
AUDIENCE
http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience.
aspx
12. PAID, OWNED, EARNED
MEDIA
http://webrunnermedia.com/paid-owned-and-earned-media/
13. PAID OWNED EARNED MEDIA: 6 PLUS 6
REASONS TO DISMISS OR LEVERAGE
OWNED BLOGS #POE
http://clubventemarcom.blogspot.ca/2012/06/paid-owned-earned-media-
6-plus-6.html
14. 5 CRITICAL STEPS FOR INTEGRATING
PAID, OWNED, AND EARNED MEDIA
http://www.onlinemarketinginstitute.org/blog/2013/11/integrating-paid-owned-
earned-media/
15. GETTING TO GRIPS WITH
POEM
http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/
16. INNOVATE 1ST INTERVIEW PART 3
– SOCIAL MEDIA MYTHS & TRUTHS
https://randallbeard.wordpress.com/tag/earned-media/
17. YOUR CONTENT STRATEGY: DEFINING
PAID, OWNED & EARNED MEDIA
http://www.business2community.com/content-marketing/your-content-strategy-
defining-paid-owned-and-earned-media-0533660
18. DEFINING PAID, EARNED &
OWNED MEDIA
http://www.empowermm.com/blog1/emerging-media/defining-paid-earned-
and-owned-media/
19. EARNED VS. PAID MEDIA: AN
INTRO TO VIRAL MARKETING
http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/
20. “HALF THE MONEY I SPEND ON ADVERTISING IS
WASTED AND THE TROUBLE IS I DON’T KNOW
WHICH HALF.” BUILDING YOUR ATTRIBUTION MODEL
http://digitalarabia.wordpress.com/2012/07/31/building-your-attribution-model/
comment-page-1/
21. PAID OWNED AND EARNED MEDIA –
THE BENEFITS OF OWNING THEM ALL
http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93-the-benefits-
of-owning-them-all/
22. MARKETING AND PR: THE
LINES HAVE BLURRED
http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/
23. EARNED MEDIA: WHEN 2+2=7
http://blog.prnewswire.com/2011/03/30/earned-media-when-2-2-7/
24. PAID, OWNED, EARNED MEDIA MODEL
WILL DISAPPEAR…IT WILL JUST BE
CALLED MARKETING
http://elyrosenstock.com/blog/2011/05/13/earned-media-will-disappear-it-
will-just-be-called-marketing/
25. PAID OWNED EARNED MEDIA
DEVELOPMENT
http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media-
development.html
26. WHAT IS EARNED , OWNED & PAID
MEDIA? THE DIFFERENCE EXPLAINED.
https://www.titan-seo.com/newsarticles/trifecta.html
28. DO YOU (REALLY) KNOW
YOUR CUSTOMERS?
http://plasma.dk/?p=437
29. 5 ASPECTS OF SOCIAL MEDIA THAT
WILL HELP YOU PRIORITIZE WHAT YOU
DO
http://jaypalter.ca/2013/08/5-aspects-of-social-media-that-will-help-you-prioritize-
what-you-do/
30. ROLE OF OWNED, PAID AND
EARNED MEDIA IN A BUSINESS
http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-earned-
media-business
31. ‘RENTED’ MEDIA AS PART OF
THE PAID, EARNED, OWNED MIX
http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid-earned-
owned-mix.html
39. EARNED, OWNED AND PAID MEDIA:
DIFFERENCES AND OVERLAPS
http://www.artform.nl/artformatie/earned-owned-en-paid-media-verschillen-
en-overlappingen/
40. MR./MS. CMO — TEAR DOWN THESE
WALLS!
http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/
41. HOW BRANDS MUST COMBINE
PAID, OWNED, AND EARNED MEDIA
http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and-
earned-media/
42. HOW OWNED, EARNED, AND
PAID MEDIA WORK TOGETHER
http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media-
work-together/
43. SOCIAL MEDIA IN 2013 - PAID,
OWNED, SHARED & EARNED MEDIA
http://www.klaus-janowitz.de/wordpress/social-media-2013
44. SOCIAL MEDIA BRANDSPHERE
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-
brian-solis-and-jess3/
45. PAID, OWNED, EARNED MEDIA:
ARE YOU IN THE RIGHT PLACE?
http://conversations.marketing-partners.com/2011/01/paid-owned-earned-
media-channels-are-you-in-the-right-place/
46. CAN CONSUMERS HELP BRANDS WIN
CONTROL & REACH WITH LIVING
MEDIA?
http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-
reach-with-living-media/
47. THE NEW RULES FOR MODERN
COMMUNICATIONS: OWNED MEDIA TO
AGILE ENGAGEMENT
http://www.slideshare.net/au1153/the-new-rules-for-modern-communications-
owned-media-to-agile-engagement-at-prsa-2012?
ref=http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-
control-reach-with-living-media/
48. BLURRING THE LINES BETWEEN PAID,
OWNED, AND EARNED MEDIA – 2013 IS
ALL ABOUT INTEGRATION
http://3gengagement.com/3ge/blurring-the-lines-between-paid-owned-and-
earned-media-2013-is-all-about-integration/
49. CONVERGED MEDIA = PAID MEDIA
+ OWNED MEDIA + EARNED MEDIA
http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media-owned-
media-earned-media/
50. THE ESSENTIAL THREE-PRONGED
APPROACH TO CONTENT PROMOTION
http://marketingland.com/your-necessary-three-pronged-approach-to-content-
promotion-55504
51. NATIVE ADVERTISING:
ADVERTISING ALIVE & WELL
http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well-
pt1/
52. EARNED, OWNED OR PAID MEDIA
CHANNELS. ALSO KNOWN AS: PR,
SOCIAL MEDIA OR ADVERTISING.
http://seedfactorymarketing.com/earned-owned-or-paid-media-channels-
also-known-as-pr-social-media-or-advertising/
53. LINES BLUR BETWEEN PAID,
OWNED, AND EARNED MEDIA
http://www.vostit.com/blog/marketing/paid-owned-earned-media/
54. CREATING A MULTI-CHANNEL
CONTENT MARKETING STRATEGY
http://www.blueglass.co.uk/blog/creating-multi-channel-content-marketing-
strategy/
55. MEDIA CONVERGENCE IN CHOBANI’S
#TASTEREAL CAMPAIGN IS DAMN SEXY
http://tylerhakes.com/blog/marketing/case-study-the-convergence-of-paid-
earned-and-owned-media-for-chobanis-tastereal-campaign-is-damn-
sexy/
56. EARNED, OWNED, & PAID MEDIA
– WHAT’S THE DIFFERENCE?
http://www.new-wavemedia.com/blog/earned-owned-paid-media
57. LEVERAGING CONVERGED MEDIA
IN LOCAL DIGITAL MARKETING
http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-
digital-marketing/
58. PAID, OWNED & EARNED MEDIA:
YOUR NEW VOCABULARY
http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary
59. CRASH COURSE IN CONTENT
MARKETING: 12 LESSONS FROM A
BRAND PUBLISHER
http://www.slideshare.net/InteliQ/how-iq-works
60. HOW TO MOVE FROM “PAID” TO
“OWNED AND EARNED” MEDIA?
http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-owned-
and-earned-media/
61. WHAT’S OWNED MEDIA ON
FACEBOOK & HOW TO USE IT
http://www.linkedmediagroup.com/owned-media-on-facebook/
63. WHY LONELY BRANDS BUY
THEIR FANS & FOLLOWERS?
http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-followers/
64. SOCIAL MEDIA FOR BUSINESS: 5 WAYS
TO GET NOTICED AND GAIN MORE
FOLLOWERS IN 2014
http://seopursuits.co.uk/social-media-business-5-ways-get-noticed-gain-followers/
65. VISUAL THINKING #5: PATHFINDING IN
PAID, EARNED AND OWNED MEDIA
http://davidsmcnamara.typepad.com/david-mcnamara/2012/05/visual-thinking-
5-pathfinding-in-paid-earned-and-owned-media.html
66. UNDERSTANDING FACEBOOK’S
OWNED, PAID AND EARNED MEDIA
http://juntaedelane.com/understanding-facebooks-owned-paid-and-earned-
media/
67. THE CONVERGED MEDIA IMPERATIVE:
HOW BRANDS MUST COMBINE PAID,
OWNED AND EARNED MEDIA
http://www.hyperbrand.co.uk/5/news/41/the-converged-media-imperative-
how-brands-must-combine-paid-owned-and-earned-media/
68. SHOULD YOUR EMPHASIS BE ON
EARNED, OWNED, OR PAID MEDIA?
http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-
earned-owned-or-paid-media
69. OPTIMIZING PAID, OWNED
AND EARNED MEDIA
http://www.nimalgunewardena.com/2013/03/14/optimizing-paid-owned-
and-earned-media/
71. INTEGRATING OWNED MEDIA,
EARNED MEDIA, AND PAID MEDIA
http://socialsteve.wordpress.com/2011/02/20/integrating-owned-media-earned-
media-and-paid-media/
72. ARE YOU “LEANING FORWARD” WHEN
IT COMES TO NEW MARKETING TOOLS?
http://www.redhotmarketingblender.com/2012/12/are-you-leaning-forward-
when-it-comes-to-new-marketing-tools/
74. HOW TO GET FOUND WHERE YOUR
BUYERS ARE LOOKING: WEB PRESENCE
OPTIMIZATION
http://webbiquity.com/social-media-marketing/how-to-get-found-where-your-
buyers-are-looking-web-presence-optimization/
75. PAID OWNED EARNED - A LOVE
STORY BASED ON ENGAGEMENT
http://www.paidownedearned.com/2011/11/paid-owned-earned-love-story-
based-on.html
76. GETTING EARNED MEDIA
WORKING IN YOUR FAVOUR
http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media-
working-in-your-favour/
77. POEM AND THE TWEETING
BRA
http://www.businessquests.com/2014_05_01_archive.html
78. CONVERGED MEDIA: THE KEY
TO CONTENT MARKETING
http://www.sayitsocial.com/2014/01/converged-media-the-key-to-content-
marketing/