by Greg Jenkins: Digital Business Partner from 3

1. Can you work Agile in a
Waterfall Organisation
- Wagile -
Greg Jenkins
Digital Business Partner

4. WE ARE AGILE.
● Market leading store
experience, an example of how
to do online commerce.
● Customers enjoy using it, we
enjoy working on it, and
delivers on our commercial
objectives.
● We are fast, nimble and
creative.
● What we do and how we do it is
based on best practice, user
and market insight

5. First Project.
Before... After...

6. 150%+
Delivery efficiency

7. x11
Agile teams

8. Reality of scale.

10. WAGILE

11. Business Case
Business Analyst
Architecture
Early Engagement
Business.
Customer.

12. CUSTOMERS

13. © someone….2014

15. Business Case
Business Analyst
Architecture
Early Engagement
UXR UXD
Business.Customer.
UserStories
Iteration 1.

16. Business Case
Early Engagement
UXR
UXD
ATech
Business.Customer.Iteration 2.
UserStories
Insights.

17. Business Case
Early Engagement
Solutions Design
GTM
AGILE AGILE AGILE AGILE
Business.Customer.Iteration 3.
UserStories
Insights.
PoC/Test&Learn

18. Can you work agile in
a waterfall
organisation?
YES*.
*Iteratively.

19. Thank you
Greg Jenkins
@digijenks