Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. Delivering more value to your customers, more frequently, is key to scaling your own company.
Learn how marketing teams across the globe are adopting agile practices to deliver campaigns that are more targeted and result in higher engagement. Use these five tips to effectively scale a marketing team to respond to opportunities as they arise, not months after.
Presented at the worldwebforum 2014 in Zurich, Switzerland
13. build a cross-functional team
what is agile marketing?
test and validate ideas
develop t-shaped people
look at the whole product
exploit opportunities
14. test and validate ideas
develop t-shaped people
build a cross-functional team
what is agile marketing?
look at the whole product
exploit opportunities
22. develop t-shaped people
test and validate ideas
what is agile marketing?
look at the whole product
exploit opportunities
build a cross-functional team
29. test and validate ideas
develop t-shaped people
build a cross-functional team
what is agile marketing?
look at the whole product
exploit opportunities
30. It is a capital mistake to
theorise before you have all the
evidence.
It biases the judgment.
SHERLOCK HOLMES
”
“
37. test and validate ideas
develop t-shaped people
build a cross-functional team
what is agile marketing?
look at the whole product
exploit opportunities
45. test and validate ideas
develop t-shaped people
build a cross-functional team
what is agile marketing?
look at the whole product
exploit opportunities
50. test and validate ideas
develop t-shaped people
build a cross-functional team
what is agile marketing?
look at the whole product
exploit opportunities