SMX West 2012 - Duplication, Aggregation, Syndication, Affiliates, Scraping & Information Architecture

Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture It’s more fun than it sounds, I promise…

About iCrossing ,[object Object],[object Object],[object Object],[object Object]

MANAGING THOUSANDS OF PRODUCT PAGES IS TOUGH; MAKING THEM UNIQUE ISN’T

First: Why Bother? ,[object Object],[object Object],[object Object],The Fresh Prince of the SERPs

Ideal Solution: Write Your OWN Content ,[object Object],[object Object],[object Object],[object Object]

If that’s not possible, then drown out boilerplate text with unique content ** Example Pictured: http ://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/1416596585 NOT BOILERPLATE NOT BOILERPLATE BOILERPLATE NOT BOILERPLATE SOME BOILERPLATE

Reviews ,[object Object],[object Object],[object Object],** Example Pictured: http://www.zagg.com/audio/smart-buds.php

Go Social ,[object Object],[object Object],[object Object],[object Object],[object Object],** Example Pictured: http://www.huffingtonpost.com/2012/02/17/avalanche-danger-in-color_n_1285495.html

Related Products ,[object Object],[object Object],[object Object],[object Object],[object Object],** Example Pictured: http ://www.walmart.com/ip/Acer-Mesh-Gray-15.6-Aspire-AS5349-2635-Laptop-PC-with-Intel-Celeron-B815-Processor-and-Windows-7-Home-Premium/19714381

Trust Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** Example Pictured: http://www.zappos.com/sperry-top-sider-authentic-original-ice?zlfid=111&recoName=zap_alp_pt_g

Photos, Videos & Other Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** Example Pictured: http://www.goapr.com/products/stage3_b7_rs4.html

Template (Dynamic) Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** Example Pictured: http://electronics.hsn.com/beats-solo-hd-product-red-special-edition-headphones_p-6594459_xp.aspx

AVOIDING DUPLICATE URLS FOR PRODUCT PAGES

Advice #1: Don’t Do It ,[object Object],[object Object],[object Object],[object Object],** Example Pictured: http://shop.nordstrom.com/s/hart-schaffner-marx-madras-plaid-trousers/3271739?origin=category&resultback=1800

Advice #2: But If You Have To Do It… ,[object Object],[object Object],[object Object],[object Object],http://www.tirerack.com/brakes/brakes.jsp?make=StopTech&model=Street+Performance+Pads&group=Street+Performance+Pads &autoMake=Audi&autoModel=S4+Sedan&autoYear=2006&autoModClar=With+TPMS

Advice #3: Watch for Pagination ,[object Object],[object Object],[object Object],Hey Girl, I could look at your pages forever. ** More Info: http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html

Don’t Do This “ Site Selector” splash pages are a waste of homepage link equity and create a poor user experience…especially on mobile.

Global Best Practices For Search Engines ,[object Object],[object Object],[object Object]

Global SEO - Continued ,[object Object],[object Object],[object Object],[object Object],** More Info: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077 Hey Girl, Your website speaks all the right languages.

Global SEO & UX ,[object Object],[object Object],[object Object],[object Object],[object Object],** Example Pictured: http://www.coca-cola.co.uk/

thank you. Nick Roshon SEO Strategist, iCrossing [email_address] @nickroshon +Nick Roshon NickRoshon.com iCrossing.com Special thanks to @dananotman for the Ryan Gosling infographics

SMX West 2012 - Duplication, Aggregation, Syndication, Affiliates, Scraping & Information Architecture

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SMX West 2012 - Duplication, Aggregation, Syndication, Affiliates, Scraping & Information Architecture

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