Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Westminster e forum iab 11.11.14
Similar to Westminster e forum iab 11.11.14 (20)
Recently uploaded
Recently uploaded (20)
Westminster e forum iab 11.11.14
- 1. Key Developments & Strategic Issues for Digital Advertising Nick Stringer, Director of Regulatory Affairs – 11 November 2014
- 2. What does the IAB do? www.iabuk.net The IAB seeks to help marketers find the best role for online and mobile advertising, to engage customers and build their brands. The IAB seeks to protect the medium by developing & promoting good practice / self-regulation.
- 3. Consumer behaviour is changing
- 4. 25% 2010 2011 2012 2013 2014 0% Source – IAB and UKOM, comScoreMMX MP 42% 58% 69% 5% 13% 28% 76% 37% Three-quarters of mobile users now own a smartphone…
- 5. TV & smartphone TV & laptop TV & tablet TV & at least one other device 66% 25% 20% 11% Q. And when you are watching TV do you often also use any of the following devices in addition? Base. Total Respondents – 1376 …and we’re using mobile (and other devices) while watching TV
- 6. Mobiles play a vital role in people’s shopping 50% make a purchase on their mobile monthly (25% weekly) 47% used their mobile to find out more about a product, brand or service in the last week Q26: How often would you say you use your mobile to get more information about a brand, service or product? Q27: How often would you say you use your mobile to make a purchase (e.g. via the internet or an app)? 2,001 UK Smartphone Users
- 7. Advertising is adapting to this change
- 8. The digital media mix - % share of revenues H1 2014 Category H1 2013 Share Search 57% Display 27% Classified 15% SOURCE: IAB / PwC Digital Adspend H1 2014
- 9. Mobile now accounts for 20% of all digital advertising SOURCE: IAB / PwC Digital Adspend H1 2014 0.8% 1.1% 2.0% 4.2% 9.7% 16.4% 20% 2008 2009 2010 2011 2012 2013 H1 2014 20% of total Search 31% of total Display 1% of total Other (incl. Classifieds)
- 10. Social media display grows 73% year on year SOURCE: IAB / PwC Digital Adspend H1 2014 £450 £400 £350 £300 £250 £200 £150 £100 £50 £0 H1 2010 H2 2010 H1 2011 H2 2011 H1 2012 H2 2012 H1 2013 H2 2013 H1 2014 Social Media Advertising: £ Millions
- 11. Data = better customisation & greater efficiency
- 12. Data – driving the consumer‘s digital experience Consumer data enables greater customisation, creating the most relevant ad for the right audience
- 13. In 2013, 28% of the total UK online display market was traded programmatically Mobile (display and video) £0.47bn Online display £1.14bn 28% programmatic (c. £500m) Online video £0.25bn Online display £1.14bn
- 14. Key Public Policy Challenges
- 15. Delivering greater transparency & user control in mobile
- 17. Getting Data Protection Right
- 18. Thanks! nick@iabuk.net @nickstringer www.iabuk.net/policy
Editor's Notes
- British consumers today spend one in every 12 waking minutes online and in the first half of 2013 brands spent £3bn trying to reach them. Data is the fuel for this continued growth. Consumer data – for example: the collection of web browsing habits over a period of time – helps to tailor marketing by creating the right ad for the right audience. This data does not need to be personal to be useful. Advertisers want to know what you like and not who you are.