1. BRAND DRIVEN digital
nick westergaard | branddrivendigital.com
social spotlight
FacebookHow to Activate Your Brand & Engage
on the World’s Largest Social Network
49. ‣ Original EdgeRank Edges Plus Subcategories
‣ Personal Interactions + Global Interactions
‣ Post Type — Brand posting only one kind of post (updates, photos,
links) won’t be seen as much
‣ Hide/Spam Reporting
‣ Device Type/Technical Considerations — serving up content based
on what’s best for your device
‣ Ad Clicking & Timeline Behavior — what you click on
‣ Story Bumping & Last Actor — bumping bends decay and allows old
stories to resurface; last 50 actions
newsfeed algorithm includes
59. ‣ Total likes
‣ Total impressions
‣ Monthly active users
‣ Engagement by post category
‣ Engagement by day/time
‣ Actions/conversions (paid)
‣ Fan demographics
‣ Unique page views
‣ Referring links on site
Facebook measurement
60. ‣ Coca-Cola
‣ YouTube
‣ Red Bull
‣ Nike Football
‣ Oreo
‣ Playstation
‣ Converse All Star
‣ Starbucks Coffee
‣ Pepsi
‣ iTunes
Top 10 Brands on Facebook
Source: Statista