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Nick Westergaard
Nick Westergaard

How Social Media Objectives Impact 
Social Media Outcomes

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BRAND DRIVEN digital nick westergaard | branddrivendigital.com | spring 2013 Strategy First How Social Media Objectives Impact Social Media Outcomes
About Me @NickWestergaard #SocialBootCamp BrandDrivenDigital.com
BrandDrivenDigital.com WorkTalkShow.com
Today - Strategy First: How Social Media Objectives Impact Outcomes ‣ Setting the Stage ‣ Outcomes: Why Strategy Matters ‣ Getting Started with Social Strategy ‣ Social Strategy Boot Camp
1 Setting the Stage
Social Media = Good Photo via Flickr user Denis Dervisevic
There are a BILLION PEOPLE on Facebook
What Now?
You Can’t Manage What You Don’t Measure Photo via Flickr user JeffMcNeill - Peter F. Drucker
You Can’t Measure What You Don’t MANAGE
2 Why Social Strategy Matters
Building a Budget Photo via Flickr user 401(K)2012
Internal Resource Needs Photo via Flickr user Wilmox
External Resource Needs Photo via Flickr user vancouverfilmschool
Who Are You Trying to Reach? Photo via Flickr user kateuhu
Which Channels? Photo via Flickr user Ian Wilson
What Kind of Content? Photo via Flickr user katerha
Ground Daily Work Photo via Flickr user christopherwoo
Team on the Same Page Photo via Flickr user Sidfried Lumberg
Integrate Social Across Business Photo via Flickr user LillyKnit
Measurement Framework Photo via Flickr user sterlic
Determine ROI Photo via Flickr user Bruce Turner
Find Your Way If Lost Photo via Flickr user meerindab
Target Business Objective Photo via Flickr user comedy_nose
3 Getting Started with Social Strategy
6 Honest Serving-Men Photo via Flickr user Rozmi’sl
Unpacking the “Serving Men” ‣ WHY are we doing this? — Business objective ‣ WHAT are we doing? — Something with social media* ‣ WHEN does this happen? — Timing ‣ WHERE does this happen? — Offline & online space ‣ WHO does this involve? — Personnel ‣ HOW do we get it done? — Tools * Are you sure it has to be social media?
The Business Objective Photo via Flickr user m.gifford
5 Uses of Social Media ‣ Branding ‣ Sales ‣ Market Research ‣ Customer Service ‣ Lead Generation
No BS 7 Uses of Social ‣ Brand Awareness ‣ Protect Brand Reputation ‣ Enhance Public Relations ‣ Build Community ‣ Enhance Customer Service ‣ Facilitate Research and Development ‣ Drive Leads and Sales
‣ Branding ‣ Building a Community ‣ Public Relations ‣ Market Research ‣ Customer Service ‣ Leads & Sales The 6 Things Social Media Can Do
4 What You Can Do
Des Moines - April 11th Science Center of Iowa REGISTER NOW >> SocialStrategyBootCamp.com Promo Code: DSMsocialPhoto via Justin Tedford Photography
nick westergaard | branddrivendigital.com | spring 2013 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com twitter: @nickwestergaard

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