My closing talk from the Social Brand Forum featuring the big ideas from our speakers and how to unpack them back at your business.

1. CLOSING REMARKS
The Big Ideas
... and How to Pack Them Up and Take Them Home
nick westergaard | branddrivensocial.com | fall 2012

2. COMMUNITY
CONVERSATIONS CONTENT

3. Created a Vessel
Photo via Flickr user tillwe

4. #SocialBrand12
It’s not storytelling.
It’s telling a good story well.
– ann handley @marketingprofs

5. #SocialBrand12
The best marketing
doesn’t feel like marketing
– ann handley @marketingprofs via tom fishburne/marketoonist

6. #SocialBrand12
Take risks.
Be “Flawsome.”
– ann handley @marketingprofs

7. #SocialBrand12
COMMUNITY = EVERYONE
that can impact your brand
– david b. thomas @davidbthomas

8. #SocialBrand12
The Bs & Cs are all
PEOPLE
– david b. thomas @davidbthomas

9. #SocialBrand12
No kids says ... “Daddy, will
you please read me a
press-release.”
– david b. thomas @davidbthomas

10. #SocialBrand12
Solve problems. It’s about them,
NOT YOU!
– david b. thomas @davidbthomas

11. #SocialBrand12
Most rockstars want to have
an emotional relationship with
fans ... that leads to sales
– mack collier @mackcollier

12. #SocialBrand12
Rockstars find the
BIGGER IDEA
– mack collier @mackcollier

13. #SocialBrand12
10:4:1
– kipp bodnar @kippbodnar

14. #SocialBrand12
Publishing & sharing
content online is the single
biggest thing you can do to
generate leads
– kipp bodnar @kippbodnar

15. #SocialBrand12
You WILL make mistakes
in social media
– kary delaria @karyd

16. #SocialBrand12
Set Benchmarks
& Goals
– kary delaria @karyd

17. #SocialBrand12
Beauty is in the eye of
The Subscriber
– dj waldow @djwaldow

18. #SocialBrand12
CLEAR
is the best color
– tj stein @tj_stein

19. #SocialBrand12
Something smart
John Morgan said.
– john m. morgan @johnmorgan

20. #SocialBrand12 TOP TWEET
Instagram trains you as a
marketer to see content
around you all the time.
– @mackcollier quoting @marketingprofs

21. Your Job ...
Photo via Flickr user quinn.anya
Dinner Series

22. Myth
Photo via Flickr user workshoppe

23. Can’t Just Check-Off
Photo via Flickr user kkirugi

24. Lo
ca
lM
ar
ke
tp
la
ce
Source: baekdal.com/analysis/market-of-information

25. Perspective
Photo via Flickr user Kansir

26. Photo via Flickr user Orin Zebest

27. See You on the Internet
social agency - branddrivensocial.com
blog - nickwestergaard.com
podcast - worktalkshow.com
twitter - @nickwestergaard
nick westergaard | branddrivensocial.com | fall 2012