This document summarizes brand tracking in augmented reality based on Google Trends data from 2008 to 2009. It tracks search volume for various brands across categories like automobiles, apparel, media/entertainment, food/drink, and miscellaneous. In the automobiles category, BMW Z4, Nissan Cube, and Citroen Picasso saw increased search volumes. Adidas and Benetton trended in apparel. Media brands like Doritos, Assassin's Creed, and Transformers were more searched. Food brands including Stella Artois and McDonald's also trended.
Unraveling Multimodality with Large Language Models.pdf
Augmented Reality Brand Tracking in Key Sectors
1. Brand Tracking: Augmented Reality
7 Ikea Stella Artois Adidas (VW) Orange
John Mayer
Peugeot (3008)
6 Mazda (2)
Six Flags
Kia (Soul) Wrigleys Lost Valentinos
5 Esquire
Molson (Dry)
Search Volume Index
Paramount (Transformers) Fox (Dollhouse)
MacDonalds (Star Wars)
4 Fox (Night at the Museum)
Fiat (500C and Linea) Disney (Land)
Nissan (370Z) USPS MacDonalds (Avatar)
Topps Nike
3 Paramount (Star Trek) Epson
Toyota (IQ)
Lego Eminem
BMW (Z4) MacDonalds (McNuggets)
2 BMW (Mini)
Nissan (Cube)
Infiniti Adidas Ubisoft (Assassins Creed)
Doritos (Blink 182)
Ray Ban
1
GE (Smart Grid) Citroen (C3 Picasso)
Ford (Ka) Fanta (Virtual Tennis)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
2. Brand Tracking: Automobiles
7
Peugeot (3008)
6 Mazda (2)
Dodge (Avenger) SEAT
5
Search Volume Index
4
Nissan (370Z)
Kia (Soul)
3
Toyota (IQ) Fiat (500C and Linea)
BMW (Z4)
2 BMW (Mini)
Infiniti
Nissan (Cube)
1
Citroen (C3 Picasso)
Ford (Ka)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
14. Brand Tracking: Apparel
7 Adidas (VW)
6
Benetton
5
Search Volume Index
Hugo Boss
4
Nike
3
2
Adidas
Ray Ban
1
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
20. Brand Tracking: Media / Entertainment
7
John Mayer Mattel (Avatar)
Lost Valentinos
6
Six Flags
Esquire
5 Fox (Dollhouse)
Search Volume Index
Paramount (Transformers)
MacDonalds (Star Wars)
4 Fox (Night at the Museum)
Disney (Land)
MacDonalds (Avatar)
3 Paramount (Star Trek)
Eminem
MacDonalds (McNuggets)
2
Ubisoft (Assassins Creed)
Doritos (Blink 182)
1
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
34. Brand Tracking: Food / Drink
7 Stella Artois
Wrigleys
6
5 Molson (Dry)
Search Volume Index
MacDonalds (Star Wars)
4
MacDonalds (Avatar)
3
MacDonalds (McNuggets)
2
Doritos (Blink 182)
1
Fanta (Virtual Tennis)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
35. Brand Tracking: Misc
7 Ikea Home Depot Orange
6
Cisco
5
Search Volume Index
4
USPS
Topps
3 Epson
Lego
2
1
GE (Smart Grid)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
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