Guide to planning a successful advocacy campaign

1. Planning, Monitoring & Evaluation
Step 6

2. nicolc@spc.int
ACTION PLANS
• WHAT activities you will undertake
• WHO will do the work (staff & partners)
• WHEN, what is a realistic timeline? (time)
• HOW much will it cost? (budget)
• How will be measure success & quality?
• M & E Framework
OBJECTIVE: We want to establish special domestic/family violence units in each
district.

3. nicolc@spc.int
4 C’s of EFFECTIVE ACTION PLANS
• CLARITY
– of desired change and activities to achieve change
• CONFIDENCE
– That plans are researched and backed by evidence.
• COLLABORATION
– Internal (team)
– External (partners & allies)
• COURAGE TO CHANGE (FLEXIBILITY)
– Targets not responding as planned;
– Budget cuts;
– Lack staff capacity to implement;
– Change political environment

4. nicolc@spc.int
OBJECTIVE:
STRATEGY ACTIVITY LEAD WHEN INPUTS
M & E
RESEARCH &
INFORMATION
• SURVEY
• FOCUS GROUPS
• FLASH SURVEY
SOCIAL
MOBILISATION
• xxx
• xxx
• xxx
• xxx
BHC Aug 15 venue;
transport;
technical
assistance
ADMINISTRATI
VE
MOBILISATION
• xxx
• xxx
• xxx
• xxx
COMMUNITY
MOBILISATION
• xxx
• xxx
• xxx
• xxx
international days; drama & road
shows; public outreach; village
problem solving & planning;
delegations visit local mayor;
LOBBYING Courtesy calls; Petitions; Position Papers; Factsheets;
Submissions
MEDIA Mass Media, Small Media, Social Media
COALITIONS Quarterly meetings; Joint Position Paper; Joint media
PROTEST Marches, Petitions

5. nicolc@spc.int
ANCIENT WISDOM
Small deeds done, are better
than great deeds planned!
Ancient Chinese Proverb