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Introduction to



       VERTICAL             HORIZONTAL
                                            A  L
                                        R S                                              s
                                      E AND
                                     V WHEN                                       on wo
                                                                                 c t
                                                                                       pt s
                                                                                     ce rk


                                  N S                                  soci   al  ne


                              R A         A NICHE          pl ied
                                                                    in

                            T         COMMUNITY
                                      MIGHT WORK
                                                         ap



                        Nicola Greco, Ignite Roma 2010                And yes, I’m good in maths at school

giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                   What is a social network?



                        What is a community?


giovedì 8 aprile 2010
Introduction to
                                                  twitter.com/nicolagreco
       Vertical, horizontal and transversal                     or
       communities                                       nicolagreco.com




                        :                     =                :
                  HORIZONTAL                         VERTICAL
                SOCIAL NETWORK                    SOCIAL NETWORK



giovedì 8 aprile 2010
Introduction to
                                               twitter.com/nicolagreco
       Vertical, horizontal and transversal                  or
       communities                                    nicolagreco.com




                               ON TAL   RKS

                                        E
                           RIZ       WO

                                      R
                        HO     LN  ET

                                    A
                        SO CIA                                  ES
                                                    IC P    LAC
                                              PU BL


                           WE’RE CONNECTED ON
                         FACEBOOK, JUST BECAUSE
                              WE’RE FRIENDS
                                  no niche interest
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                  or
       communities                                    nicolagreco.com




                                 I upload my videos



                        I share my videos

giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                  or
       communities                                    nicolagreco.com




                                 I upload my videos


                        I share my videos
                           about news
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                          ARE
             NETWORKS
             VERTICAL



                         COMMUNITIES FOCALIZED ON A

                         NICHE INTEREST
                    WE CAN BE CONNECTED NOT
                   JUST BECAUSE WE’RE FRIENDS
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                         VERTICAL NETWORKS
                         ARE CLOSED AND FOCALIZED
                         ON A TOPIC.


                         LIKE MONASTERY,
                         OUT OF THE WORLD.




giovedì 8 aprile 2010
Introduction to
                                                    twitter.com/nicolagreco
       Vertical, horizontal and transversal                         or
       communities                                           nicolagreco.com




            COMM  UNITY
          A            UNITY
          IN THE COMM
                           THI NK A
                T DO   YOU
             WHA                  IS ?
                           OUP OPLE
                       K GR K OF PE
                 BOO ETWOR
             FACE OCIAL N        REST IN AN
                A NEW S         E SAM E INTE
                   OUPE D BY TH
                GR            LACE
                HORIZO NTAL P
                                         this might be the
                                                  answer.


giovedì 8 aprile 2010
Introduction to
                                                twitter.com/nicolagreco
       Vertical, horizontal and transversal                     or
       communities                                       nicolagreco.com




                            A VERTICAL NETWORK
                            IN AN
                            HORIZONTAL ONE

                            THAT’S MATHS!
                            TRASVERSAL NETWORK,
                            even if someone call them bridges




giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                         AL
                                · META
                        RS
             S          VE




                                · LAYER
          AN
  TR




giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




     A
     TRANSVERSAL
     SOCIAL   a vertical community
                 grows and lives in
     NETWORK horizontal networks
     IS META
     WHEN
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                            Twitter hashtags
                            Facebook groups
                            Flickr groups
                            FriendFeed rooms

                        are form of meta communities


giovedì 8 aprile 2010
Introduction to
                                                      twitter.com/nicolagreco
       Vertical, horizontal and transversal                         or
       communities                                           nicolagreco.com




                        128battute - Feltrinelli on Twitter
                        BestBuy on Facebook
                        Lady Gaga on Facebook

                        yes these are meta communities.




giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                ROI?
                FATTI TUOI
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                         if you want a
                           monastery
                        BE LAYER
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




     A
     TRANSVERSAL
     SOCIAL   a vertical community
                    lives alone with
     NETWORK    a full integration of
     IS LAYER  horizontal networks

     WHEN
giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




giovedì 8 aprile 2010
Introduction to
                                              twitter.com/nicolagreco
       Vertical, horizontal and transversal                 or
       communities                                   nicolagreco.com




                                       TRANSVERSAL IS NOT
                                               THE EDEN




giovedì 8 aprile 2010
Introduction to
                                                                  twitter.com/nicolagreco
       Vertical, horizontal and transversal                                      or
       communities                                                        nicolagreco.com




                Per il resto, non c’è tempo,
                           a voi le domande!

                        E si in matematica me la cavo.

                                                                 Grazie

                          Nicola Greco - notsecurity@gmail.com
                          http://nicolagreco.com


giovedì 8 aprile 2010

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An introduction to Vertical, Horizontal and Transversal social network

  • 1. Introduction to VERTICAL HORIZONTAL A L R S s E AND V WHEN on wo c t pt s ce rk N S soci al ne R A A NICHE pl ied in T COMMUNITY MIGHT WORK ap Nicola Greco, Ignite Roma 2010 And yes, I’m good in maths at school giovedì 8 aprile 2010
  • 2. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com What is a social network? What is a community? giovedì 8 aprile 2010
  • 3. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com : = : HORIZONTAL VERTICAL SOCIAL NETWORK SOCIAL NETWORK giovedì 8 aprile 2010
  • 4. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com ON TAL RKS E RIZ WO R HO LN ET A SO CIA ES IC P LAC PU BL WE’RE CONNECTED ON FACEBOOK, JUST BECAUSE WE’RE FRIENDS no niche interest giovedì 8 aprile 2010
  • 5. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com I upload my videos I share my videos giovedì 8 aprile 2010
  • 6. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com I upload my videos I share my videos about news giovedì 8 aprile 2010
  • 7. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com ARE NETWORKS VERTICAL COMMUNITIES FOCALIZED ON A NICHE INTEREST WE CAN BE CONNECTED NOT JUST BECAUSE WE’RE FRIENDS giovedì 8 aprile 2010
  • 8. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com VERTICAL NETWORKS ARE CLOSED AND FOCALIZED ON A TOPIC. LIKE MONASTERY, OUT OF THE WORLD. giovedì 8 aprile 2010
  • 9. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com COMM UNITY A UNITY IN THE COMM THI NK A T DO YOU WHA IS ? OUP OPLE K GR K OF PE BOO ETWOR FACE OCIAL N REST IN AN A NEW S E SAM E INTE OUPE D BY TH GR LACE HORIZO NTAL P this might be the answer. giovedì 8 aprile 2010
  • 10. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com A VERTICAL NETWORK IN AN HORIZONTAL ONE THAT’S MATHS! TRASVERSAL NETWORK, even if someone call them bridges giovedì 8 aprile 2010
  • 11. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com AL · META RS S VE · LAYER AN TR giovedì 8 aprile 2010
  • 12. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com A TRANSVERSAL SOCIAL a vertical community grows and lives in NETWORK horizontal networks IS META WHEN giovedì 8 aprile 2010
  • 13. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com Twitter hashtags Facebook groups Flickr groups FriendFeed rooms are form of meta communities giovedì 8 aprile 2010
  • 14. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com 128battute - Feltrinelli on Twitter BestBuy on Facebook Lady Gaga on Facebook yes these are meta communities. giovedì 8 aprile 2010
  • 15. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com ROI? FATTI TUOI giovedì 8 aprile 2010
  • 16. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com if you want a monastery BE LAYER giovedì 8 aprile 2010
  • 17. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com A TRANSVERSAL SOCIAL a vertical community lives alone with NETWORK a full integration of IS LAYER horizontal networks WHEN giovedì 8 aprile 2010
  • 18. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com giovedì 8 aprile 2010
  • 19. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com TRANSVERSAL IS NOT THE EDEN giovedì 8 aprile 2010
  • 20. Introduction to twitter.com/nicolagreco Vertical, horizontal and transversal or communities nicolagreco.com Per il resto, non c’è tempo, a voi le domande! E si in matematica me la cavo. Grazie Nicola Greco - notsecurity@gmail.com http://nicolagreco.com giovedì 8 aprile 2010