Why your company should create an iPhone App to extend its own business.

1. WHY YOUR
COMPANY
should
AN
create
iPhone
App
B Y N I C O L A G R E C O
sabato 5 settembre 2009

2. Nicola Greco
+ = 45 million
units
iPhone iTouch
+60.000 apps
in the App Store
sabato 5 settembre 2009

3. The iPhone/iTouch is a cool product
The iPhone/iTouch is used by million of people
The iPhone/iTouch is a new way
to do business
sabato 5 settembre 2009

4. If you want start a new business you can..
..Invent a new game/app
and sell it on internet..
if you have a cool idea
sabato 5 settembre 2009

5. Nicola Greco
Ok, that’s cool, i don’t have to start a new business,
i’ve mine.
Why should my company create a
new iPhone application?
sabato 5 settembre 2009

6. I’m a musicist
I’ve a internet community
I’ve a fashion brand
We build cars
I’m a model
c
I’m a game developer
I’ve a megastore
sabato 5 settembre 2009

7. If you’ve yours, you can..
..Extend your business
making an iPhone app
making your product known by lot of people
HOW?
sabato 5 settembre 2009

8. Nicola Greco
Inventing something
that can be used by lot
of people.
And something they
might like.
sabato 5 settembre 2009

9. NOTE
Applications are
installed if they are cool
Applications are bought if
they are useful
sabato 5 settembre 2009

10. Making something cool,
new people will use my application.
More people use it, more my application
appear on the top apps.
More my app is in the top list,
more people will know what I
do.
And maybe making money selling the pro version
sabato 5 settembre 2009

11. Nicola Greco
Ok, but does it really
improve my business?
Let’s see who is already doing that.
Of course, it does. I’m here to say how it does
sabato 5 settembre 2009

12. Zippo lighter - Study Case
Zippo company makes lighters
Zippo wants to make his lighters
known by everybody
Zippo wants to sell new lighters
Zippo is not a internet-gadget-
hitech-geek-social stuff
sabato 5 settembre 2009

13. Zippo lighter - Study Case
Zippo invested on iPhone apps
Zippo made a stupid cool app
You can open your Zippo lighter
and move to the left and to the
right and see the flame moving
sabato 5 settembre 2009

14. Zippo lighter - Study Case
This app is released as free.
Everyone can use this app.
Everyone can play with.
sabato 5 settembre 2009

15. Zippo lighter - Study Case
Zippo app is shown in the
Top free application.
It means, people that want try
new apps will install it
Everyday new people see the
Zippo lighters
sabato 5 settembre 2009

16. Zippo lighter - Study Case
Everyone can see the Zippo
lighter cases and see it in action
Zippo is a best-established
lighters brand that everyone
knows
sabato 5 settembre 2009

17. Sometimes you’ve competitors
FREE
or
NOT?
It’s free It costs €2.39
Everyone read it Somebody read it
sabato 5 settembre 2009

18. You’re a cool company, so you make cool things..
Not cool for you, but for everyone
Does it remember the guy who gives What if it was like a game where you
throwaway in the streets? can drag’n’drop clothes you like on a
model
sabato 5 settembre 2009

19. To extend your business,
with an iPhone App,
make something new and cool
that everyone can use.
The idea has to be simple and like a game
Show how your product work
Release it as free, or make lite version of the app
sabato 5 settembre 2009

20. Thanks! Questions?
Pay attention asking me questions,
i’m still young.
Thanks to Ignite Italia, to give space to youth.
Special thanks to Melamorsicata.it
for idea and suggestions.
No, i’ve no iPhones,
just an iTouch since 4 weeks
Nicola Greco,
http://nicolagreco.com
notsecurity@gmail.com
http://twitter.com/nicolagreco
The guy.
sabato 5 settembre 2009