Food Cloud is a platform for the urban production of good, healthy and sustainable food. It offers food entrepreneurs know-how and training, on-demand infrastructure to make any type of food, and access to urban delivery networks.

1. © Nicola Mattina - nicola.mattina@gmail.com - 338.4673186 August 2016
Food Cloud
Tomorrow’s Food

2. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Food Cloud is a platform for the urban production of good, healthy and
sustainable food.
It offers food entrepreneurs know-how and training, on-demand
infrastructure to make any type of food, and access to urban delivery
networks.

3. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Architecture of Food Cloud
Happy
Consumer
Access to
Urban
Delivery
Networks
Marketing
Support
Production
as a Service
Training
and
Incubation
Food
Entrepreneur

4. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Food Cloud trains entrepreneurs and accelerates food startups
Evangelizing Food Artisanship
People love food. They not only take
pictures to share on social networks.
Many are learning to eat better and
healthier and to cook. Food Cloud
teaches them how to produce good
food for them and to sell.
From Passion to Profession
Food Cloud has a “incubation”
curriculum to train food entrepreneur.
It includes lesson about food
technologies and techniques, plus
growth marketing and lean startup.
Startup Acceleration
Every six months, Food Cloud selects a
small number of great food tech
startups from all over the world to help
them accelerate international
expansion.

5. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Food Cloud provides on-demand infrastructure to produce food
Bread Pasta Pastry
Fresh Cheese Yogurt Ice Cream / Gelato

6. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
With Food Cloud, it is easy to start and scale a new Bread brand
Steam Ovens Rotative Ovens Raising Chambers Large Mixers

7. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
With Food Cloud, it is easy to start and scale a new Pasta brand
Press Extruder Ravioli Machine Tortellini Machine Gnocchi Machine Sheeter / Cutter

8. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Four advantages of an on-demand infrastructure to make food
Trade capital expense
for variable expense
Instead of having to invest
heavily in laboratories and
equipments before knowing
how they’re going to use
them, entrepreneurs can
only pay when they use an
oven or a fridge. And only
pay for how much they use.
Benefit from
economies of scale
Thanks to Food Cloud,
entrepreneurs can achieve
lower variable costs than
they can get on their own.
Given that the same
equipments are used by
many companies, it is
possible to achieve higher
economies of scale which
can be translated into lower
pay as you go prices.
Go lean when creating
new food products
Thanks to Food Cloud,
entrepreneurs can create
and bring to the market new
products very quickly. This
results in a dramatic
increase in agility, since the
cost and time it takes to test
product-market fit is
significantly lower.
Don’t spend money
on running a laboratory
Entrepreneurs can focus on
creating great food
experiences, not managing
a laboratory. Food Cloud
takes care of all the menial
tasks and keep the
equipments in excellent
conditions.

9. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Food Cloud provides access to
traditional distribution and new urban
delivery networks to help food
entrepreneurs bring their product to
customers efficiently and at the lower
cost.
Food Cloud provides marketing support and access to distribution
Food distribution is rapidly changing in
urban areas:
• consumers can have food from
groceries and restaurants at home or
office in less than an hour;
• delivery with drones and automatic
vehicles will be a reality in few years;
• brick and mortar groceries are
chasing products from small and
local producers to differentiate their
businesses. Food Cloud provides marketing
support to help food entrepreneurs to
acquire the right customers at the
optimal cost.

10. © Nicola Mattina - ciao@nicolamattina.it - +39.338.4673186 August 2016
Food Cloud
Who is Nicola Mattina
I’m a very curious human
being. I like to read, to
listen, to watch and to learn
new things and I spend
most of my time trying to
understand what happens
around me.
Over the past twenty years, I
worked mainly as a
consultant helping complex
organizations to understand
and embrace digital
transformation.
In 2013, I co-founded and
invested in Stamplay, a low-
code development platform
to make it easy to connect
APIs to support business
processes.
I teach entrepreneurship,
innovation and product
management at University
Roma Tre and I help
innovators design and
launch new products and
business ventures.
Innovation Consultant
Adjunct Professor Università Roma Tre
nicolamattina.it
linkedin.com/in/nicolamattina
facebook.com/nicolamattina