1. Washington Park
Small Business Institute
Tim Baxter Enifoghale Agodo

2. SITUATIONAL ANALYSIS
• Washington Park is facing economic difficulties and
needs help stimulating the economy.
• Small businesses are looking for a way to improve
revenue in the community.
• Potential businesses do not want to open in
Washington Park due to its struggle

3. MISSION
• To create a community atmosphere in the
Washington Park area.
• To support creation and development of businesses
• Generate interest and disseminate vital information
• Ultimately improve the Washington Park as a whole

4. ENVIRONMENTAL ANALYSIS
• Blessed with natural resources and location
• Roger Williams Park
• Washington Park Square
• Strong surrounding neighborhoods

5. LOCATION

6. INDUSTRY ANALYSIS
• Manufacturing major source of employment
accounting for ¼ of all jobs
• Education, health and social services 21%
• Arts and Entertainment related work 15%

7. FOCAL PROBLEM
• Not economically stable to sustain small business’
• Lack of communication throughout businesses and
residents
• Lack of Park brand image
• Unappealing

8. TARGET MARKET
• Business owners in the Washington Park district
• Employees in the Washington Park area
• Residents of Washington Park
• New families and small business owners
• Current business’ looking to expand

9. COMPETITION
PROVIDENCE
•Cost of living in WP is 12% lower then Providence
•Average household income is 10% higher than Providence
•Average rental housing rate is 59% lower
•Average housing costs is 17% lower
•Amenities are equally conveniently located

10. SWOT ANALYSIS
Strengths Weaknesses
•A community atmosphere •High crime rate
•Room for expansion
•Only 1 public school
•Real Estate rates
• Resale of property
Opportunities Threats
•Residential & commercial opportunities •Future housing market
•Close to Providence •Crime rates deter potential business
•Form small business and community
center
•Branding Washington Park
•Providence Harbor

11. IMPLEMENTATION
• Creation and development of a logo
• Official website promoting Washington Park
• Community blog run by community leaders
• Promotional incentives

12. IMPLEMENTATION CONT.
• Increase interest and awareness
• Create branding channels and opportunities
• Create a communications foundation

13. LOGO AND SLOGAN
RI-DISCOVER UNITY

14. http://eagodo582blog.wordpress.com/

15. PROMOTIONAL INCENTIVES

16. WEBSITE
• http://washingtonparkcommunity.simplesite.com/

17. THANK YOU!