Personal Information
Organization / Workplace
Greater New York City Area, new york United States
Occupation
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Industry
Advertising / Marketing / PR
Website
nigelrahimpour.carbonmade.com/
About
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
Tags
advertising
social
strategy
culture
account planning
sharing
engagement
social media
vision
convention
disruption
werbung
media
management
equity
brand
share holder value
communications
digital
branding
marketing
relevance
differentiation
relevant
different
cultural tension strategy
innovation
strategie
cult
marketing theory
research
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consumer
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Presentations
(3)Likes
(18)Covid-19 and Marketing - A Briefing to Marketing Leaders
Harry Guild
•
4 years ago
Everyone Loves Cars...But Which Ones?
System1 Group
•
9 years ago
H Sgp Power Point final
danteparra
•
14 years ago
Ad Receptivity: An Inconvenient Truth
Kantar
•
8 years ago
Be Afraid Of The Marketing Gospel
Nigel Rahimpour
•
9 years ago
7 Places to Look for Innovation Insight
LHBS
•
8 years ago
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
10 years ago
The Ogilvy & Mather guide to effectiveness
Ogilvy
•
11 years ago
The Future Of Work
Jeff Brenman
•
14 years ago
Cannes Cyber Lions 2011 — Winners and Trends
Jakob Kahlen
•
12 years ago
What does it take to win a Lion?
Ben Shipley
•
13 years ago
the politics of cooking
selfandi
•
17 years ago
100+ Beautiful Slides from #CannesLions '11 from @jessedee
Jesse Desjardins - @jessedee
•
12 years ago
Bacardi
alphabeta_yen
•
13 years ago
Digital is dead
Kai Platschke
•
13 years ago
Culture Matters - The cultural requirements for Web 2.0 powered innovation, networking, and collaboration
Teemu Arina
•
16 years ago
How to design for social media
David Griner
•
13 years ago
Bringing Colour to the beer market
Alies Gonlag
•
15 years ago
Personal Information
Organization / Workplace
Greater New York City Area, new york United States
Occupation
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Industry
Advertising / Marketing / PR
Website
nigelrahimpour.carbonmade.com/
About
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
Tags
advertising
social
strategy
culture
account planning
sharing
engagement
social media
vision
convention
disruption
werbung
media
management
equity
brand
share holder value
communications
digital
branding
marketing
relevance
differentiation
relevant
different
cultural tension strategy
innovation
strategie
cult
marketing theory
research
movements
brand strategy
consumer
pop culture
See more