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Television & print ad -creation process

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Television & print ad -creation process

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Television & print ad -creation process

  1. 1. Television & Print Ad Prepared By Nijaz N
  2. 2. Print media 2 • Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards • Print provides more detailed information, rich imagery, and a longer message life • Mainly : 1. Newspaper 2. Magazine
  3. 3. 8 - 3 Creative tactics for print advertising • There are three basic components of a print ad 1. The headline, 2. Body copy, and 3. The visual elements or illustrations.  These elements are brought together through a layout.
  4. 4. Creative Tactics for print advertising 1. HEADLINES  The headline refers to the words in the leading position of the advertisement  Likely to be read first or are positioned to draw the most attention.  The most important function of a headline is to attract the readers’ attention and make them interested in the remainder of the advertising message.  There are various types of headlines including: • Direct headlines – straightforward and informative in terms of the message presented. • Indirect headlines—provoke curiosity and intrigue by using questions, challenges, provocations, and other methods
  5. 5. Creative Tactics for print advertising 2. SUBHEADS  These subheads usually appear in a smaller type size than the main headline and are generally larger the type size used for the body copy.  They are used to break-up or section off large amount of body copy and highlight key sales points in the ad. 3. BODY COPY  The main text portion of a print ad is referred to as the body copy.  Body copy content depends on the type of advertising appeal and/or execution style being used.
  6. 6. Creative Tactics for print advertising 4. VISUAL ELEMENTS  Visual components often dominate print advertising and play a very important role in determining effectiveness. 5. LAYOUT  A layout refers to the physical arrangement of the various parts of the ad including the headline, subheads, illustrations, body copy and any identifying marks.
  7. 7. 8 - 7 Creative tactics for television advertising • Television commercials have several components which must work together to create the right impact and communicate the advertiser's message. 1. VIDEO • The video or visual elements are what is seen on the television screen. • The main focus of the visual such as the product, the presenter, action sequences, lighting graphics, colour and other factors.
  8. 8. 8 - 8 Creative tactics for television advertising 2. AUDIO • The audio portion of a commercial includes several elements such as voice, music and sound effects. • A common method for presenting the audio portion of a commercial is through a voice-over whereby the message is delivered or action on the screen is narrated by the voice of an announcer who is not visible. • A trend among major advertisers is to hire celebrities with distinctive voices to do the voiceovers for their commercials.
  9. 9. 8 - 9 Creative tactics for television advertising 3. MUSIC  A very important part of many television commercials is music which plays various roles and functions such as providing a pleasant background or helping create the appropriate mood or setting.  Musical element in both television and radio commercials is jingles, which are catchy songs about a product or service that usually carry the advertising theme and a simple message

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