79. 82
5.4*创新思维小节
享受人生:乐观生活,兴趣,爱好,经历,阅历,…
挑战自我:精益求精,不断完善
自作自受:研发XX不是为别人,而是为了我们自己。
学会编程:首先是一种创造性活动,而不是一种技术工作。
学会思考:思辩,思变,批判性,辩证性,Think Different
学会联想:创造力只是把不同的事物联系起来。
学会偷懒:少即是多(Less is More),少而美(Less but better)
LESS,
BUT
BETTER.
LESS
IS
MORE.
&
http://www.cnbeta.com/articles/288627.htm
http://tech.ifeng.com/telecom/detail_2014_05/04/36136636_0.shtml
(图中的X代表被指涉嫌侵权的三星设备;图中的X*则代表法院最终认定的侵权行为。)
http://chuansongme.com/n/419574 一张图看懂三星苹果在美侵权官司;像钱包一样折叠的显示屏
三星未被重判,与三星拔尖的律师团使出以谷歌为挡箭牌的高招有关。律师团强调,苹果的司法牛肉应是谷歌,不是三星,三星顶多只该支付三千八百万美元赔偿,赔偿金若达一亿,「苹果就会乐得在库比蒂诺(苹果总部所在的加州城市)街头跳舞了」。
三星辩称,涉及的软体技术多为安卓作业系统的一部分,是谷歌早在苹果二○○七年推出智慧手机前即已独立研发完成,苹果打官司的对象应是谷歌。经济日报
http://www.insidecounsel.com/2014/03/28/everything-you-want-to-know-about-apple-vs-samsung
Apple has accused Samsung of infringing U.S. patents 5,946,647; 6,847,959; 7,761,414; 8,046,721; and 8,074,172. Samsung has accused Apple of infringing U.S. patents 6,226,449 and 5,579,239, or in shorthand, '449 and '239.
http://www.theverge.com/2014/3/31/5564134/round-two-apple-and-samsung-suit-up-for-another-billon-dollar-patent
US Patent 6,226,449 — Covers camera and folder organization; basically the "gallery" feature you’d find on your phone or tablet.
US Patent 5,579,239 — Video-transmission function and compression. Samsung is using this to target Apple’s FaceTime.
http://www.google.com/patents/US6226449
http://v.youku.com/v_show/id_XNjM4NzU0MjUy.html?from=y1.7-1-175.4.17-1.8-1-2-16 视频: 华为发布会开场动画《改变未来的开始》by Infini Studio
http://v.youku.com/v_show/id_XNTgzNjA2OTI4.html?from=y1.2-1-103.4.28-1.12-1-2-27视频: 苹果设计来自加州 Designed by Apple in California
http://www.zcool.com.cn/work/ZMzQ2NjYzNg==.html 视频(优库)
http://v.youku.com/v_show/id_XNTc3NjczMjE2.html 视频(优库)
http://iphone.tgbus.com/news/class/201307/20130702160302.shtml 视频和文字
Designed by Apple in California美好由此而生
2013年7月2日16:03来源:iPhone中文网
WWDC闭幕之后,大多数人的眼光都聚集在iOS7的扁平,OS X10.9的改进以及新款Mac Pro美丽外表下的强悍性能。或许大家忽略了一些小小的美好。
不知道大家对苹果发布会中的两段视频是否还有印象,这两段视频分别安排在发布会的开场以及结尾。凸显了苹果的设计理念和公司文化,更透着一股人文气息。让用户感觉这个科技巨头并不是那么冷冰冰。考虑到很多用户很可能错过了这两段精彩而有意义的视频,今天小编就在这里带大家回顾一下。
视频一贯的带有苹果风格,简单单不失细节,优美的配乐同时伴有非常令人印象深刻的文字。
以下文字来自于开场视频Designed by Apple --Intention
If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask is what do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time. There are a thousand no’s for every yes. We simplify. We perfect. We start over. Until everything we touch enhances each life it touches. Only then do we sign our work. Designed by Apple in California.
当所有人都埋头创造一切,那么谁来创造那一份完美?我们开始迷惘,是否方便会带来乐趣,丰富是否代表选择。设计需要专注。在一切初始时我们询问自己“我们想要人们有着怎么样的感受?”快乐,惊喜,爱,以及相互联结。然后我们秉持着我们的信念去创造。这需要时间。在每一个肯定的背后,掩藏着无数的否定。我们简化,我们完善,我们推翻一切重头再来。直到我们所创造的一切可以让接触到它的一切生命变得更加美好。唯有这样,我们才能欣然签上由加州苹果设计出品。
第二部视频是在最后播放的一段广告Designed by Apple in California--Our Signature
This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining what it might be like, you step back. You think.
Who will this help? Will it make life better? Does this deserve to exist? If you are busy making everything, how can you perfect anything?
We don’t believe in coincidence or dumb luck. There are a thousand “no’s” for every “yes”. We spend a lot of time on a few great things. Until every idea we touch, enhances each life it touches.
We’re engineers and artists. Craftsmen and inventors. We sign our work. You may rarely look at it, but you’ll always feel it. This is our signature, and it means everything.
Designed by Apple in California
就是这样,真正重要的东西,是产品带给用户的体验。当你开始想象它可能的样子的时候。你停下脚步,你沉思。
它会帮助到谁?他会不会让生活变得更好?它是否有存在的意义?当所有人都埋头创造一切,那么谁来创造那一份完美?
我们不相信巧合,也不会依赖运气。每一个肯定的背后都掩藏着成千上万的否定。我们将大把的时间专注于少数伟大的事物上。直到每一个我们所触及的点子,都能让接触到它的一切生命变得更好。
我们是工程师,同时也是艺术家;是工匠,也是创造者。我们对每一个产品的负责,或许你不能亲眼目睹,但是你时刻都能切身感受到。这就是我们的签名,一切美好的意义源自于此。