7. Hit Gold for
Incredible!ndia,
AWARDS Indianola, Income
tax, Diamond Kitchen
Sinks, Lakhani Shoes,
Andaman Tourism.
Have handled highly
acclaimed Pappu
vote nahin deta
campaign.
One of the
publications for
Andaman Tourism
won the National
Tourism Award 2009-
10.
8. PROFILE
One of the TOP 10 agencies in India in terms of size
of business.
9. SPAN
IN THE NEWS!!
Won State Bank Debit Card Campaign against JWT, Fortune, RK Swamy, Concept,
Mode
Won Incredible India Global Media mandate again in 2011-12 worth Rs. 200 cr
against Mindshare, MEC, Zenith Optimedia, Percept Allied Media, Crayons, MPG,
Carat again on the basis of LOWEST BID, reaffirming ourselves as one of the
strongest media buying agencies in the country
Gained Incredible India Digital Campaign 2010-11 against Group M, Crayons Ignitee,
Interactive Avenues and RK Swamy BBDO
Won and retained Incredible India account worth more than 100 cr in 2007, 2008,
2009 and 2010 against Grey, Crayons, RK Swamy, Mode, Group M, Dentsu, Euro
RSCG, Lintas, Mudra, Zenith Optimedia, Starcom, Rashtriya, etc again on the basis
of LOWEST BID, reaffirming ourselves as one of the strongest media buying
agencies in the country
10. SPAN
IN THE NEWS!!
•Won Central Bank of India in 2011 in a multi agency pitch
•Won Gfive Mobiles Biz against Vivaki and Percept
•Won Sunworld Developers Media Biz in 2011 worth 25 cr
•Won Spring Travel and Looknbook.com in 2011
11. SPAN
IN THE NEWS!!
•Won Oriental Bank of Commerce in 2011 in a multi agency pitch
•Bagged India bulls Securities and Home Loan Account. Account Size
pegged at 50 cr.
•Recently did the Delhi Tourism Campaign for Commonwealth Games
•Recently did the Delhi Election Campaign – ‘Pappu Vote Nahi Deta’.
Vote count increased from 43% during last elections to 61% this year.
12.
13.
14.
15.
16.
17.
18. SOMETHING WE ARE PROUD OF !!
And most importantly, we have retained more than 75%
clients since inception, showcasing how efficiently we service
our clients.
19. MEDIA RELATIONS
•We have excellent media relations with all the leading TV channels,
newspapers, magazines, radio channels, websites, outdoor companies, etc
that help us get the best of rates for our clients
•Our excellent relations directly with the Owners/CEO/Sales head help us
get the best deals out of them for our clients and helps us stretch their
media spends to the maximum level.
20.
21. Our Philosophy
ake
r online solutions t
At S pan Digital ou ividuals bey
ond
and ind
brands, or ganizations t engageme
nt into
conver
the mu ndane, and
action.
27. Who are We?
The digital division of Span
Communication specializes in equipping
businesses to succeed in the online
arena by providing
Business specific solutions.
We have a wide array of clients
ranging from BFSI, Realty, Lifestyle,
Education, Media, and
many more.
The team consists of young & energetic
professionals across India
comprising programmers, content
developers and designers.
28. Our Process
Understanding of environment
• Research/Analysis- Company, Competition, Industry,
Audience perception and mapping, quotient of
existing image and visibility
Create Strategies and Positioning
• Strategy based on research to meet both short and
long term objectives to create the desired image and
achieve high levels of visibility, right-positioning of
the company.
Training Sessions
• Social Media Policy. Guidelines on do’s and don’ts.
Training of core personnel
29. Key People
ROHIT KHETRAPAL (Founder, Span Digital)
Rohit Khetrapal, an MBA from Cardiff University, UK has been involved in Client
Development, Business Development , Media Planning & Digital Advertising
Function of Span Communications. He has been instrumental in making Span
Communications a 500 crore agency with multi-city presence in Delhi, Mumbai,
Kolkata, & Bangaluru. His understanding about the present trends of advertising,
allied technology and emerging market has been beneficial for the agency as well
as the clients.
In his career spanned over more than 7 years, he has handled prestigious brands like
Incredible India Globally, State Bank of India, Indiabulls , MTNL, Gfive Mobiles,
Sunworld Developers, Bureau of Energy Efficiency (BEE Label), Delhi Government,
Indian Oil, to name a few.
His advertising acumen was a great help in designing and creating many successful
campaigns for various clients, which have touched the right chord with the target
audience. Rohit has won a lot of appreciation for his expertise in devising
communication strategy.
30. Key People
KUSHAL SANGHVI (CEO, Span Digital)
Kushal brings 17 years of experience in digital space to the
table. He was one of the Founder members of Rediff.
He has earlier been the Managing Director for Media
Contacts in India and South Asia and was responsible for
setting up the team and operations of Media Contacts in
India and South Asia, making it one of the top 10 digital
agencies in the country.
linkedin.com/ in/kushalsanghvi
Before joining Media Contacts, Kushal spent almost 2 years
heading the Business Intelligence team at Reliance ADAG.
He was also the pioneer of India’s first interactive reality TV
show – “Indian Idol”.
He has worked on over 300 clients across markets and some of the leading clients
across various verticals being Vodafone, Citibank, ICICI Bank, Johnson and Johnson,
Procter and Gamble, Unilever, Tata Motors, Hyundai, Dell, HCL, Intel, Godrej
Consumer Products, Bank of Baroda, Asian Paints, Philips, Sandisk, Pepsi, Cap
Gemini, RBS, BNP Paribas, Jockey, Mitsubishi, UB Group, Smirnoff, Carlsberg, Voltas,
Reckitt Benkisser, MTS, Religare, Everonn, Emami, Mahindra Tech, SBI, AMD, LVMH,
Swaroski, Calvin Klein to name a few.
34. Digital Media Marketing
Create, Convert and Communicate to drive sales through
web campaigns with new media solutions.
Solutions Offered:
• Display Rich media
• Email Marketing
• Contextual, Behavioral & Geographical Targeting Ads
• CPM, CPC & CPA Banners and Link Ads
• Video Marketing
• Interactive Promos
35. Search Engine Marketing
Fast Traffic – Quick Conversions
Implement and manage a search engine marketing campaign for your site
that gets tangible results.
Solutions Offered:
• Search Engine Marketing
• Search Engine Optimization
• Paid Placement Ads
• Keyword Research
• Blog and Article submission
• Link building
• Creating/Building Text Ads
• Directory Submission
• Social Bookmarking
36. Website Development
Highly engaging websites, with
strong focus on Usability
and intuitive navigation that converts
Solutions Offered:
• Websites
• Flash Website and Presentation
• Micro Websites
• Interactive promotional websites
37. Mobile Marketing
Solutions Offered:
• Augmented Reality & Logo/QR Code augmented marketing
• Bulk SMS sent to DNC (do not call) Scrubbed & TG Database
• SMS Keyword Annual Rental
• Advertising in mobile apps and mobile websites
• Ring back Tunes
39. Social Media Marketing
Connecting I Listening I Engaging
Will lead to increase Sales, ROI and the Bottom Line in the long run.
Solutions Offered:
• Community Management
• Photo Albums
• Special Facebook Tabs
• Videos
• Fan/Follower Building
• Skin/Background Designing
• Social Bookmarking
40. Our Work Encompasses
INTERNET AUDIT REPORTS
• Brand audit
• Competition analysis
SOCIAL MEDIA ACTIVATION
• Social networks Measure your brand’s: Volume of conversations Sentiment
• Response mechanism and tone Influencers Identify new opportunities Month on
month analysis to review progress
• Enterprise 2.0 platforms
SOCIAL COMMERCE
41. A Look at Some of the Digital Work
done by Span and the team members
of Span Digital
53. Reebok Case study
Brand Name: Reebok
Project:Promotion of Viral Video – BhajjiKaTeesra
Media Channels: Facebook, Twitter, YouTube, RediffiShare,
Orkut
Objective:
To make its presence felt in widely accessed forms of mass
media to generate maximum impact.
`Earn’ media attention and build the credibility of the brand.
Our approach:
Used The Viral Video: BhajjiTeesraVideo to get the attention of
the audience interested in tournament.
54. Result:
• Brand Reebok was viewed
1,69, 942 times across the web
in few weeks since the campaign
launch.
• The video gained the attention
of the media and the brand
earned an exhaustive promotion
on popular television news
channels
• The news of Harbhajan
mastering a weapon for the
quarterfinals was covered in
Economic Times
