Social Networks: The most important irrelevant thing in modern business
The Most Important Irrelevant Thing
In Modern Business
Danica Niki Radišić
Krazy Fish @ BizBuzz IT Seminar 2010, Niš, Serbia
BizBuzz 2010 - Niš 1
2BizBuzz 2010 - Niš
The most important
Irrelevant thing in modern business
The systematic building of a
community, i.e. a fan base, that
will convey your message and
represent your brand isn’t easy.
Maintaining that community is
even more difficult.
Whether you are a die-hard fan or find no
interest in football – you are most probably
still able to name at least 2 well known clubs
from every major “football” nation.
The same goes for social networks.
Are always the primary target group Players change.
Clubs are sold.
Fans can make or break a brand.
Even just a handful of hooligans.
BizBuzz 2010 - Niš 3
Football is still a DEVELOPING sport.
Just like Internet communications and the way we do business today.
DEVELOPMENT requires adequate:
BizBuzz 2010 - Niš 4
Play to win
#Win doesn’t mean
BizBuzz 2010 - Niš 5
Simply opening a Facebook fan page,
Twitter account or LinkedIn group for your
brand is not enough.
The Brazil v Portugal match was the greatest
disappointment of the World Cup 2010
– because they didn’t play the game.
If you have the honor of playing at the
World Cup – give it your best game..
Participating is important. It’s essential.
BizBuzz 2010 - Niš 6
You decide -
will you be a...
or a player ?