Basic presentation on how to use social media for business purposes for undergraduate students at University of Belgrade, course in Strategic marketing, winter 2013.
3. ONLINE COMMUNICATION
Internet – communication channel
Communication tools:
email, website, Facebook page, Twitter,
LinkedIn, YouTube, online press releases,
blog...
4. ONLINE COMMUNICATION
Types of online communication
real-time (RTC, synchronous)(chat services,
Skype, Google Talk, Facebook chat, MSN)
asynchronous(email, discussion groups,
comments (websites, blogs), FB
communication...)
6. SOCIAL NETWORKS
Characteristics of social networking websites
Factors that might influence business presentation on
social networks
Promoting your products/ services on social networks
7. SOCIAL NETWORKS
Increasingly popular business communication tools
Marketing tool
Personalization and individualization
Cluster structure of social networks (network
visualization and analysis by Gephi)
Data properties, network structure
What principles govern network behaviour
10. SOCIAL NETWORKS
Psychological characteristics that might influence
patterns and frequency of social network use
- Extraversion
- Narcissism
- Level of trust
- Shyness
- Neuroticism
15. SOCIAL NETWORKS
Viral marketing on social networks
Recommendations
Pay attention to target groups
Might have a counter effect ( psychological reactance)
16. SOCIAL NETWORKS
Why people share information?
Information you want to tell your friends about
Psychological arousal
Social networks are all about sharing!
18. GROUP EXCERSISE
You need to create an online viral campaign
for danish chocolate.
It is a low-cost campaign and needs to be
based on social networks.