Whatsapp revenue model

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Whatsapp is a messaging app founded by Brian Acton and Jan Koum that has grown tremendously since its launch in 2009. By 2016, Whatsapp had over 1 billion monthly active users, giving it a large share of the global messaging market ahead of competitors like Line, Viber, and Skype. While Whatsapp's simplicity, quality, and leadership have been strengths, weaknesses include a lack of certain features, reliance on networks and internet access. Opportunities exist in offering online services, but threats include easy duplication by competitors and intense market competition. Potential revenue models being considered are paid versions with or without ads, and separate business and personal versions to generate income.

Business

Table of Contents
• Concept of Whatsapp
• Status of Whatsapp
• Market Analysis
• Revenue Model
• Conclusion

Status of Whatsapp
Share of Market
Hike
Line
Whatsapp
Viber
Skype
Wechat

Status of Whatsapp
400
600
900
1000
2013 2014 2015 2016
Users in Millions

Market Analysis
• Strength
• Weakness
• Opportunity
• Threat

Strength
• Simplicity
• Quality
• Leadership
Weakness
• Specification
• Network
• Internet

Opportunity
• Online Service
Threat
• Easy to Copy
• High
Competition

Revenue Model
• Paid Version (W/H)
• Advertising (W/H)
• Business Version v/s Personal
Version (W/H)

Conclusion
In most of the cases, Information is
more important than DATA but in
few cases, DATA is more
important than information.

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