ConveyUX 2014 - Everyone wants to provide a great UX. Visual UI is part of that, but it is hard for teams to talk about. This presentation outlines familiar terms and simple approaches to talk about visual UI characteristics in a way that connects the visual to overall UX.
15. Tips from “How to Talk so
Kids will Listen & Listen
so Kids will Talk”
• Say what you see
• Use few, straightforward words
• Listen without judgement
16. State what you see to
focus attention and response
Reporting
Not judging
http://parade.condenast.com/224921/parade/kate-cronkite-reflects-on-watching-her-dad-walter-cronkiteannounce-jfks-assassination/
http://www.artofhustle.com/2011/05/can-we-tawk-joan-rivers-and-the-art-of-hustle/
19. 1. Identify what
to talk about
• Layout/position
• Typography
• Color
• Imagery
• Controls,
SIGNIFIERS &
motion
20. Art as TOOL for creating visual language
& delivering the message
• Layout/position
• Typography
• Color
• Imagery
• Controls,
SIGNIFIERS &
motion
from Understanding Comics by Scott McCloud
39. Dialog to share understanding
& make informed decisions
• Layout/position
• Typography
• Color
• Imagery
• Controls,
SIGNIFIERS &
motion
audience
business goals
elements as
“tools”
characteristics
principles
40. Clear communication internally
will help lead to clear visual communication via UI
identify
characterize
& say what you see
with clear terms
assess
know the principles of
good UI, and what is
right for your users, app,
and goals
41. Clear communication internally
will help lead to clear visual communication via UI
“It looks more
important than the
‘buy now’ button.”
“This orange button
is different from the
others.”
identify
characterize
& say what you see
with clear terms
“It is more expressive
because it is more
important.”
assess
know the principles of
good UI, and what is
right for your users, app,
and goals
“Maybe it is
too
expressive.”
42. Thank you!
I’d love to hear from you
@taniaschlatter
http://www.linkedin.com/in/taniaschlatter
tania@nimblepartners.com