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design for participation:
lessons from museums

                         nina simon, museum 2.0
                         nina@museumtwo.com
                         @ninaksimon on twitter

                   slides at http://bit.ly/baychinina
where i live
what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
oakland museum
SFMOMA
smithsonian museum of natural history
statens museum for kunst
tech museum of innovation
what i focus on



the participatory institution
is a place where visitors can
create, share, and connect
with each other around
content.
in cultural institutions, that can mean...




   Stanford Art Center      upper: chicago children’s museum   Minnesota History Museum
                         lower: Science Museum of Minnesota
and it requires some changes




Authority is content provider   Authority is platform provider
how do you design
    a space to support
community engagement
   & meaningful visitor
         participation?
three core challenges on the web



   ✴ participation inequality
   ✴ variable quality amateur content
   ✴ limited tools for social interaction
three design techniques



✴ scaffold participation
✴ design for thoughtful response
✴ design from “me” to “we”
three design techniques



✴ scaffold participation
✴ design for thoughtful response
✴ design from “me” to “we”
90,000 visitors, 37,000 posters made
average time poster-making: 25 minutes
social participation also requires scaffolding




                                               GoMA

                                   Statens Museum of Kunst
giving good instructions




                           SFMOMA
SFMOMA
three design techniques



✴ scaffold participation
✴ design for thoughtful response
✴ design from “me” to “we”
web 2.0 is software
that gets better the more
people use it
       -Tim O’Reilly, technologist and publisher
turning trash into data




   Auckland Museum        Minnesota History Museum
an exhibit that gets better the more people use it?




                                    Worcester City Gallery and Museum
all of this hinges on responsiveness




    Chicago History Museum       Staff of Life grocery store
and asking good questions




                            Ontario Science Centre
DAISY: How do I know I'm talking to a human
and not just another machine?

DAISY: Are you sure that I'm not a real person
talking to you by e-mail?
What would it take to
convince you?



                                         EXPLORATORIUM
Lowell National Historical Park
three design techniques



✴ scaffold participation
✴ design for thoughtful response
✴ design from “me” to “we”
less like this                         more like this




        Photo by cybertoad on Flickr
who are you relative to the institution?
social infrastructure for interaction




                                Advice, University of Washington
I’ve never had a gay friend. It was unbelievably
exciting to find myself facing him with his body,
opinions and identity. It seems he was not very
different from me and especially he was not an
alien. From now on, I will not disrupt my
communication with the gays, I will enhance it.
                    - Reader in Istanbul, 2007
what’s next?


the participatory institution
is a place where visitors can
create, share, and connect
with each other around
content.*
* it doesn’t have to be a museum
BAR                 MUSEUM
venue that           creative,


                +
encourages           interactive,
interpersonal        content-rich
engagement           social objects
continue the conversation...
                                  @ninaksimon
http://bit.ly/baychinina   nina@museumtwo.com

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Design for Participation: Three Lessons from Museums

  • 1. design for participation: lessons from museums nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/baychinina
  • 3. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  • 4. what i focus on the participatory institution is a place where visitors can create, share, and connect with each other around content.
  • 5. in cultural institutions, that can mean... Stanford Art Center upper: chicago children’s museum Minnesota History Museum lower: Science Museum of Minnesota
  • 6. and it requires some changes Authority is content provider Authority is platform provider
  • 7. how do you design a space to support community engagement & meaningful visitor participation?
  • 8.
  • 9. three core challenges on the web ✴ participation inequality ✴ variable quality amateur content ✴ limited tools for social interaction
  • 10. three design techniques ✴ scaffold participation ✴ design for thoughtful response ✴ design from “me” to “we”
  • 11. three design techniques ✴ scaffold participation ✴ design for thoughtful response ✴ design from “me” to “we”
  • 12.
  • 13. 90,000 visitors, 37,000 posters made average time poster-making: 25 minutes
  • 14. social participation also requires scaffolding GoMA Statens Museum of Kunst
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  • 19.
  • 20.
  • 21. three design techniques ✴ scaffold participation ✴ design for thoughtful response ✴ design from “me” to “we”
  • 22.
  • 23. web 2.0 is software that gets better the more people use it -Tim O’Reilly, technologist and publisher
  • 24. turning trash into data Auckland Museum Minnesota History Museum
  • 25. an exhibit that gets better the more people use it? Worcester City Gallery and Museum
  • 26. all of this hinges on responsiveness Chicago History Museum Staff of Life grocery store
  • 27. and asking good questions Ontario Science Centre
  • 28. DAISY: How do I know I'm talking to a human and not just another machine? DAISY: Are you sure that I'm not a real person talking to you by e-mail? What would it take to convince you? EXPLORATORIUM
  • 30. three design techniques ✴ scaffold participation ✴ design for thoughtful response ✴ design from “me” to “we”
  • 31.
  • 32. less like this more like this Photo by cybertoad on Flickr
  • 33. who are you relative to the institution?
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  • 35. social infrastructure for interaction Advice, University of Washington
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  • 37. I’ve never had a gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it. - Reader in Istanbul, 2007
  • 38. what’s next? the participatory institution is a place where visitors can create, share, and connect with each other around content.* * it doesn’t have to be a museum
  • 39. BAR MUSEUM venue that creative, + encourages interactive, interpersonal content-rich engagement social objects
  • 40. continue the conversation... @ninaksimon http://bit.ly/baychinina nina@museumtwo.com